Monday, September 10, 2012

Would you wear these?

Photo via Mashable

New York Fashion Week consistently displays the most cutting-edge, fashion forward trends and styles for  all of the the fashion world to see. This week's past show was no different, yet it may have set a precedent for future collaboration between technology companies and fashion designers.

Google Glass made its fashion debut at the Dianne von Fustenberg's show in Lincoln Center. Models wore the newly devloped headset/eyeware products called "Glass" down the runway. The product is designed with capabilities similar to that of a smartphone including picture taking, message receiving, and other various functions. 

Google customized the glasses' color in order to complement Diane von Furstenberg's line. Additionally, action shots were taken by models on the runway, thus allowing for a perspective never experienced before, directly from the models themselves. 

To conclude the show, a celebratory runway lap was taken by Diane von Furstenberg and Yvan Mispelaere, creative director of DVF, both donning Glass. Sergey Brin, Google Glass and Google co-founder, also accompanied them. The collaboration appeared to be a huge success.

Despite all of this, however, I remain skeptical about the success of Glass. Will people want to essentially wear smart-phones on their faces? Will marketers target those who do not wear glasses or simply those who depend on glasses for poor eyesight? It will be interesting to see where this advancement goes and whether or not it will in time be the next big thing. 

To read the full Mashable article, click here.

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