Photo taken from here
This consensus drew my attention to a particular Fox News article regarding a New York City restaurant owner, Sean Connolly, who was able to open three successful restaurants despite the struggling economy. He claims to have "majored in babes and minored in booze", yet is adamant that, "social media is as much a part of the job as anything else, and you'd be a fool to ignore it or fight it".
Resources such as Yelp and Angie's List have always been seen as reliable sources of restaurant and venue reviews. However, recently even these sites have been accused of false reviews compiled by restaurant owners to make their establishment appear flawless.
Connolly is aware of the impact Twitter can have from a particular instance in which Kanye West tweeted about Eatery's brunch, causing the establishment to go viral. However, he sees greater importance in outlets such as singleplatform.com, where Connolly is able to send specials and menu changes to them. They then update his social media platforms automatically while sending the same updated information to websites such as NYTimes.com and Urbanspoon. The revolutionary aspect surrounding social media is that it allows smaller restaurants to compete with their bigger counterparts, as long as they are able to keep a strong following. Ultimately, social media is a solid way to expand one's business because at this present moment, it is all about social word of mouth.