3D Printing

Picture via Forbes

Last week on our Agency Tour, a firm mentioned that they have a 3D printer in their office. Immediately, I was enthralled by the fact that such a thing even exists and was further blown away by the description of its capabilities. Apparently, you can put materials like plastic, rubber, or metal into the printer and create whatever shape you want it to become.

In terms of utilizing it in a PR sense, the firm mentioned that they sometimes use it to print things for potential clients upon their visits. Here's how it works:

• Some printers scan, while others allow you to digitally design what you wish to create
• A virtual blueprint is then concocted
• Detailed dimensions allow the printer to prepare to print out the object in layers 
• Once you are happy with your design, it is sent to the printer

3D printing will undoubtedly have a huge effect on various industries. It is already being used in the healthcare sector for things like custom leg braces and hearing aids. Additionally, architecture is advancing through technology that is able to print out entire rooms. Ultimately, the only setbacks 3D printing will see are issues with cost and copyright infringement.