Sunday, June 17, 2012

World's First "Social Games"

Often, there is much excitement leading up to the Olympics, and this year's games are in no way an exception. I personally am a big fan of the summer olympics in particular, so I am very excited that it will be occurring next month. With the financial crisis in Europe, coupled with the growing popularity of social media, the world is in for quite a spectacular event.

Back in 2008, there were significantly less users on both Twitter and Facebook. Presently, there are 140 million users on Twitter and and 845 million users on Facebook. Undoubtedly, there will be both positive and negative buzz via social media, but many would argue that any coverage is good coverage.

Also noteworthy, is a campaign containing a series of original "webisodes" that allow people to follow numerous athletes' journeys. The series was designed to allow viewers to get better acquainted with the athletes that will be partaking in the games.  This is done through a social media platform called Bumebox, which allows people to stay up-to-date with various athletes' tweets and posts, respond to other's posts, and bring to light opinions of their own. There is no denying that this will make the games entirely more interactive and get people more involved.

To read the full Mashable article, click here.

Photo Credit: Mashable

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