The PR Defined campaign has finally announced the victorious definition of Public Relations after feedback, deliberation, comments, and submissions. Its' iniative focused on explaining what PR professionals do in an ever-changing industry.
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
This definition replaces PRSA's 1982 description: “Public relations helps an organization and its publics adapt mutually to each other.”
The PRSA's new definition unveiled this year caters to the changing role of public relations. It is simple and straightforward, with an emphasis on relationships and communication process. Read more about the PR Defined campaign here.