Saturday, February 11, 2012

What should you expect at your first PR job?

Ragan's PR Daily offers valuable advice in the article titled 10 things you should expect in your first PR job. Why? Because it's true. Graduating college and getting a real job does not exactly mean you are done working your tail off for grades; now, you'll be working your tail off for your boss or your client. Here are 10 challenges you should expect to encounter at your first PR job:

  1. Fatigue. No napping on the job from 9a.m.-5p.m.
  2. Stress. You'll have deadlines and demands far more stressful than your final exam schedule.
  3. Unsupportive friends. Unpredictable hours will influence your time to socialize with friends who might understand the fast-paced PR world you've entered.
  4. Money. This will come with time as most entry-level PR positions pay a mere $30,000-$40,000. Don't get discouraged: you've got a career ladder to climb.
  5. Budgets. You probably wouldn't expect this, but you might have to manage clients' budgets in the PR world.
  6. Accountability. Keep track and know what work you are doing. Take notes!
  7. Digital Skills. We have new social media channels to master so keep up.
  8. Multi-tasking. Learn to prioritize because your time must be handled well to complete every task you are assigned simultaneously.
  9. Criticism. Life lesson: learn from your mistakes.
  10. Validation. Don't expect praise because doing a good job is the reason they hired you; you have your paycheck as your praise.
Read the full article here.

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