PRSA set out on a campaign to define public relations in November called PR Defined initiative so in the future when your family asks what you do at your job, you can answer appropriately. During the beginning of its initiative, PRSA asked the public to submit opinions for the definition of PR.
The most popular word cloud, taken from PRNewser's post,
highlights four words: public, communication, organization, and relationship.
The next step of this initiative involves an analysis by PRSA and its twelve global partners that can be viewed here. According to its timeline, PR will be defined in late January after the public votes on three definitons that will be posted to the PRSA website.
Be sure to pay attention to timeline updates in relation to the PR Defined initiative, as it is extremely relevant to the profession we Marist PRSSA students wish to enter in the future.