Tuesday, January 28, 2014

Social Media: 2014 GRAMMY Recap

The 56th Annual GRAMMY Awards took place on Sunday, January 26 and it was a huge social media success.

Throughout the East Coast broadcast of the show (8:00 p.m. to 11:45 p.m. ET), there were 15.2 million Tweets about @TheGRAMMYs.

During the Imagine Dragons and Kendrick Lamar performance, Twitter peaked at 171,593 tweets per minute (TPM).

Lorde was also extremely popular on Twitter; she had the third and second- most talked about events of the evening.  During her performance, there were 146,083 TPM and when she won Best Pop Solo Performance the TPM rose to 152,688.

Check out some of the most popular tweets from the night via blog.twitter.com

And the most retweeted Tweet of the night is:

Facebook was also a popular social media outlet.  On Facebook, 6.3 million people had more than 13.5 million interactions related to the show. The top Facebook moment, based on likes and comments during the show, was the Queen Latifah, Macklemore and Madonna performance of "Same Love and "Open Your Heart."  The second-biggest moment was the Kendrick Lamar and Imagine Dragons collaboration. 

Twitter and Facebook were not the only social media outlet that covered the Grammys this year.  Check out TumblrInstagramPintrest, LiveBlog and YouTube.  
There is even a GRAMMY Mobile App

For a complete list of all GRAMMY Awards Winners & Nominees click here! 

Photo credits: blog.twitter.com

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