Wednesday, October 23, 2013

Tweeting the 2013 World Series

I am currently sitting in my living room watching Game One of the 2013 World Series and scrolling through my Twitter feed.  I am realizing the people I follow, whether they are at Fenway Park or not, are all tweeting to show support for their team and connect with other fans.

For example, one of the people that I follow tweeted using hashtags as a reaction to the game: 

As I continued to scroll through my feed, I stumbled upon this tweet (below) that was posted during the third inning of the game by MLB Public Relations:

After reading the tweet posted by @MLB_PR, I did some research.  According to IMG's 2013 Catalyst Fan Engagement Study, almost 70% of sports fans who follow teams and brands on social media are willing to take additional action, including purchasing, commenting or sharing brand and team content.

Two important takeaways form the REPUCOM survey where 2,100 avid sports fan ages 16-64 surveyed were:
  • On gameday, Twitter has the most frequent use and Instagram has shown the most growth in post-game use.
  • The most exciting and engaging content for sports team to publish is pre-game excitement, followed by historic photos/videos and then bloopers.
Sysomos has assembled a helpful infographic that I found on Mediabistro.  This infographic located below, shows all the Twitter information fans can use to enhance their World Series experience.  The main highlights are players personal accounts, important reporters and trending hashtags that are related to the game.  Just by following some of these accounts, you can get all the up-to-date live sports action on the World Series! 


Infographic Credit

1 comment:

  1. Thanks so much for sharing our infographic with your readers!!

    Sheldon, community manager for Marketwired