For example, one of the people that I follow tweeted using hashtags as a reaction to the game:
As I continued to scroll through my feed, I stumbled upon this tweet (below) that was posted during the third inning of the game by MLB Public Relations:
After reading the tweet posted by @MLB_PR, I did some research. According to IMG's 2013 Catalyst Fan Engagement Study, almost 70% of sports fans who follow teams and brands on social media are willing to take additional action, including purchasing, commenting or sharing brand and team content.
Two important takeaways form the REPUCOM survey where 2,100 avid sports fan ages 16-64 surveyed were:
- On gameday, Twitter has the most frequent use and Instagram has shown the most growth in post-game use.
- The most exciting and engaging content for sports team to publish is pre-game excitement, followed by historic photos/videos and then bloopers.