Wednesday, October 16, 2013

Pumpkin: A symbol of Halloween or everyone's favorite flavor?

Fall is a time for leaves to change color, the temperature to dip lower, and most importantly in American culture, pumpkin flavored products to take over. Businesses and brands could hardly wait until the first official day of Fall to offer their highly anticipated flavor that has won a spot in so many Americans' heart. I remember being at Starbucks and hearing an angry customer exclaim that Dunkin Donuts had already launched their pumpkin flavored coffee and that Starbucks should be offering it as well. It is a rather new phenomenon, but it is taking the marketing world by storm.

According to USA Today, last year alone the number of pumpkin offerings rose 19% and products' sales brought in over 290 million dollars. It is impossible to avoid these pumpkin offerings, as they come in absolutely every form imaginable. From vodka to candy, if you want pumpkin, you can probably find pumpkin. Many establishments are not even waiting for the first day of Fall to offer their pumpkin products due to sheer demand from their customer base.

What does all of this mean and is it something that can be capitalized on during different times of the year? From a public relations standpoint, I would suggest milking it for all that it is worth and continuing to cleverly promote products via social media. Additionally, I think that PR campaigns should be utilized to find the next big flavor obsession out there and publicize it during times when pumpkin is out of season. Ultimately, this pumpkin craze is a monumental American obsession and can be used as a basis for research for the next big flavor phenomenon.

Here are the weirdest pumpkin flavored things I was able to find. Let me know if you end up trying any!

Pumpkin Pop-Tart
Pumpkin Burger 

Pumpkin Pringles 

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