Friday, April 6, 2012

Pinterest ranks as the No. 3 social network

Pinterest has reached 21.5 million visits and has beat out LinkedIn to earn its well deserved spot as the third most popular social network, behind Facebook and Twitter, of course. A social site with as much momentum as Pinterest is being utilizied not only for personal reasons, but for brands as well.

One of the top 10 most-followed brands on Pinterest is Real Simple not surprisingly due to its fashion, recipe and organization advice. A post on provides us with insight to brand success on Pinterest.
  1. Variety: Real Simple has 57 boards, each titled to attract a narrower audience. Some boards include: "Celebrate Easter," "Problem-Solving Products" and "Healthy Eating."
  2. Consistency: With over 2,000 pins, Real Simple offers a steady output of content to gain exposure and engagement.
  3. Relevance: Pinterest users are 80% women and Real Simple targets this audience. Brands should keep in mind the interests of their customers and pin content accordingly.
  4. Quality Photos: Real Simple demonstrates how high quality images satisfy the audience's need for visual appeal.
To see how Real Simple manages its brand on Pinterest, click here.

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