One of the top 10 most-followed brands on Pinterest is Real Simple not surprisingly due to its fashion, recipe and organization advice. A post on Ragan.com provides us with insight to brand success on Pinterest.
- Variety: Real Simple has 57 boards, each titled to attract a narrower audience. Some boards include: "Celebrate Easter," "Problem-Solving Products" and "Healthy Eating."
- Consistency: With over 2,000 pins, Real Simple offers a steady output of content to gain exposure and engagement.
- Relevance: Pinterest users are 80% women and Real Simple targets this audience. Brands should keep in mind the interests of their customers and pin content accordingly.
- Quality Photos: Real Simple demonstrates how high quality images satisfy the audience's need for visual appeal.