Saturday, April 14, 2012

Facebook buys Instagram: The competition

The photo-sharing app Instagram has been acquired by Facebook this past Monday. Just last week, the mobile app launched for Android users. Prior to this, Instagram was only offered to iPhone users. Even still, it was already huge.

Facebook values its photo-sharing experience, but realized that Instagram was beating them at their own game: users uploading what they are doing along with their location. Facebook now has a ton of the mobile app's users, as well as Instagram's experienced team of social app experts. This, above all, is what Facebook wants. Zuckerberg, in the Instagram announcement, explained Facebook's intentions to “try to learn from Instagram’s experience to build similar features into our other products," while also stating that they are “looking forward to working with the Instagram team, and to all of the great new experiences we’re going to be able to build together.”

Facebook does intend on developing Instagram independently, but also hopes to utilize Instagram's experienced team to develop its own products. Only time will tell what Facebook plans to do with its new mobile app purchase. Why do you think Facebook bought Instagram?

Find out more in the original article from Mashable by clicking here.

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