|Image via It Can Wait|
Everyone has done it. Sent a text message while driving.
AT&T has now launched a new “It Can Wait” campaign to stop drivers from texting while they are traveling. Cellphone use can be attributed to nearly 26 percent of motor vehicle accidents.
A survey conducted by AT&T last year found that 49 percent of adults and 43 percent of teens admitted to texting and driving.
Four of the major cellular providers have joined together to create the “It Can Wait” campaign in 2013 to raise awareness of the dangers of texting while driving. The companies include Verizon, AT&T, Sprint and T-Mobile.
The latest installment in AT&T’s campaign encourages people to send a “#X” to let people know that they are getting into a car and cannot talk, pausing the conversation. This specific part of the campaign is hoping to reach the younger, teen audience.
|Image via AT&T|
In an article from PRNews they stated that, “AT&T has won the support of more than 1,500 organizations and recruited celebrities … to spread the word via social media.” The campaign has also gathered over 5 million pledges to not text while driving.
The #X campaign is a great way for the company to refresh their techniques and reach a new audience.