Tuesday, October 7, 2014

#X: AT&T “It Can Wait” Campaign is a Success

Image via It Can Wait

Everyone has done it. Sent a text message while driving.

AT&T has now launched a new “It Can Wait” campaign to stop drivers from texting while they are traveling.  Cellphone use can be attributed to nearly 26 percent of motor vehicle accidents.

A survey conducted by AT&T last year found that 49 percent of adults and 43 percent of teens admitted to texting and driving.

Four of the major cellular providers have joined together to create the “It Can Wait” campaign in 2013 to raise awareness of the dangers of texting while driving. The companies include Verizon, AT&T, Sprint and T-Mobile.

The latest installment in AT&T’s campaign encourages people to send a “#X” to let people know that they are getting into a car and cannot talk, pausing the conversation. This specific part of the campaign is hoping to reach the younger, teen audience.

Image via AT&T

In an article from PRNews they stated that, “AT&T has won the support of more than 1,500 organizations and recruited celebrities … to spread the word via social media.” The campaign has also gathered over 5 million pledges to not text while driving.

The #X campaign is a great way for the company to refresh their techniques and reach a new audience.  

Follow @ItCanWait on Twitter and find more information on the campaign here.

1 comment:

  1. It Can Wait is a good campaign, hope it will stop drivers from texting while they are driving. An arrest can be frustrating, but one have to be cooperative throughout the process. A DUI can even, in some areas, result in the forced forfeiture of your vehicle to the state. Hiring DUI Lawyers can help you in avoiding these penalties. My brother is system admin at a DUI attorney Los Angeles office and he often tells me how DUI cases if not fought properly can destroy your life.