Tuesday, September 23, 2014

Marist College PRSSA Hosts Al Golin Skype Session for PRSA/PRSSA National Ethics Month

Al Golin Speaks to Students About PR Ethics; Live Tweeted with #MCOM347

Marist College Communication Students Participate in Q&A Session with Industry Legend

POUGHKEEPSIE, NY (Sept. 21, 2014) — The Marist College Chapter of the Public Relations Student Society of America (PRSSA) hosted industry legend Al Golin on September 17 for an interactive Q&A session titled, “Trust and Relationship-Building,” in support of PRSA/PRSSA National Ethics Month.

Al Golin is founder and chairman of Golin, a leading large-sized public relations agency with more than 35 offices around the world. He is credited with coining the term "Trust Bank" as well as authored the book, "Trust or Consequences." He has been recognized with numerous industry awards during his more than 55-year career including the Public Relations Society of America Gold Anvil, the Arthur W. Page Society Hall of Fame Award and the Alexander Hamilton Medal from the Institute for Public Relations. He also was named one of the "100 most influential public relations people of the 20th century" by industry trade magazine PR Week.

The hour-long Skype session moderated by PRSSA Faculty Adviser Jennie Donohue covered topics including Golin’s revolutionary “Trust Bank” concept, the importance of transparency and business ethics, as well as the need to build interpersonal relationships in today’s high-tech, low-touch culture. Golin left students with a reminder to “be curious, knowledgeable, stay current and be well-rounded.”  He also highlighted that embracing change is necessary and doing the unexpected—in a strategic way—is a good thing.

Approximately 50 students from the Marist College School of Communication and the Arts attended the event, which was live tweeted using the hashtags #MCOM347 and #MaristPRSSA. More than half of the students in attendance were active PRSSA members. The Marist College PRSSA Chapter also used this event as a recruiting opportunity to gain new members for the 2014-2015 academic year.

About Marist PRSSA
The Marist Red Foxes PRSSA Chapter was founded in 2006. Now in its eighth year, it has more than 100 members and conducts a variety of events to help foster a clear understanding of the public relations industry and prepare members for life after graduation. Follow Marist PRSSA on Twitter, Facebook, Instagram, Blogspot and Pinterest.


Jennie Donohue | Faculty Adviser | Jennie.Donohue@Marist.edu

Julianna Sheridan | Director of Public Relations for Marist PRSSA | Julianna.Sheridan1@Marist.edu

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