Launched on May 5, Twitter and Amazon have partnered to bring users #AmazonCart; a new and unique hashtag that allows customers to place products they see on Twitter directly into an Amazon cart.
Amazon made the announcement in a tweet, calling it "an exciting new way to add Amazon products to your cart, without leaving Twitter."
It's pretty simple. Whenever a user sees a tweet containing an Amazon product, they can respond to the tweet with the hashtag #AmazonCart and the product will be added to their Amazon cart. Amazon will respond on Twitter and via email to confirm that the item has been added.
In order to use this feature, users will need to sync their Twitter account with their Amazon account.
"We know that discovering products and services on Twitter is a natural, and we always look for ways to make that easier for users…That's why we built this capability through our relationship with Amazon," said Twitter spokesman Will Stickney in a statement.
This type of in-stream purchasing is a really cool and new way to appeal to impulse buyers online. Many Twitter users follow a significant number of online shopping accounts and as brands and influencers tweet their products, shoppers will be able to instantly save them to their Amazon cart.
The #AmazonCart feature is currently only available to users in the US.
As the video explains below, this means no more switching apps, remembering passwords, or making note of interesting products seen on Twitter to purchase later.
Do you think you will use #AmazonCart? Do you think that more retailers will team up with Twitter? Tell us what you think!