Monday, April 7, 2014

Taco Bell and McDonald's viral feud

Taco Bell's unleashing of their new breakfast menu was surrounded by much excitement. According to Taco Bell'S CMO, the company is happy with the feedback and is looking forward to expanding their breakfast menu even more. Currently, the three best-selling items on the breakfast menu are the A.M. Crunchwrap, the Waffle Taco, and the Cinabon Delights. Although this is interesting, what is getting the most attention is what many have deemed "The Breakfast Wars".

Along with their fun marketing stunts created to launch the product line, Taco Bell decided to take a jab at one of their most well-known competitors, McDonald's. According to Digiday, McDonald's accounts for 25% of the fast food breakfast market share and is the number one fast food brand. Therefore, it comes as no surprise that Taco Bell would run three commercials depicting people named Ronald McDonald enjoying their breakfast menu items. Here is the most popular Ronald McDonald Taco Bell Spot:

How did McDonald's respond you ask? By posting this picture on their Facebook:

Picture via Digiday

In addition to this picture, McDonald's is also offering free coffee during breakfast hours until April 13. No matter if you find this war immature or clever, there is no denying that it has brought success to both brands and is raising the word of mouth surrounding their breakfast menus.

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