Monday, February 10, 2014

21 Tips for a Great LinkedIn Profile

LinkedIn is the most powerful professional networking tool around.  According to TopDog Social Media, "Having a great LinkedIn profile is a critical component to your ongoing success" and with spring right around the corner, the seniors at Marist College are in various stages of the job process. 

Jeff Bullas' says, "The resume has changed forever... Resumes just like many things are migrating online. In the past you had a few sheets of paper that you mailed or faxed to potential employers to obtain that important interview. Today you are “Googled’ and your online resume is now a collection of “search engine results”. This means your activity online needs to be well managed and optimized. How many times has a person lost that important job due to a poorly considered weekend Facebook update or Tweet?"
This week's blog post will provide helpful tips to create a well-organized LinkedIn profile from Melonie Dodaro
1. The section for your name should only contain your name.
2. Your headline should be catchy, and include key words and phrases that you would want to turn up in Google search results.
3. A professional photo.
4. At least 500 connections. Social proof is important online. It leads to credibility and authority on the Web. 
- Personally, I think that having 500 connections is a lot.  Set a more realistic goal of making 100 connections in your first month and then use your networking skills to be introduced to other LinkedIn members to strengthen your network.
5. All relevant contact information.
6. Customized website names to attract your target market.
7. Customized profile URL.
8. Daily status updates to provide value to your network. Share your latest blog post, presentation or content worth passing along.
9. Key words and phrases under which you want people to find you.
10. Write in the first person.
11. Speak directly to your target market so they can identify with what you say.
12. A video or slideshow. Many people prefer to watch rather than read.
13. Tell people they must click to play a video. It's not that obvious.
14. Load your "skills and expertise" section with key words and phrases.
15. Highlight free reports or downloads in the "projects" section. Showcase the products and services you promote here, too.
16. Load the "work history" section with key words and phrases.
17. Load the "experience" section with key words and phrases.
18. Post at least 10 recommendations.
19. Mention your volunteer experiences, including causes you support.
20. Significant media awards, recognition and achievements in the "honors and awards" section will enhance your credibility.
21. Join 50 groups that are relevant to your professional field.

Check out this Infographic Melonie put together showing how to put these tips directly into your profile! 

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