Picture via Ubergizmo
The screen will basically be a massive TweetDeck on display for entertainment. In addition to tweets, the screen will also broadcast Facebook posts and Instagram updates. People who cannot attend the US Open will be able to feel as if they are a part of the event because they will be connected with the attendees through this social-media wall.
In order to show up on the "social-media wall" people will be required to use the hashtag #usopen. All posts will be monitored by IBM and IDS so it will not be a complete free for all. Ultimately, it will be interesting to see if this takes off and whether or not people will be receptive to it. If it does, I honestly could see this being the next big thing and an essential feature at all major sporting events.
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