tag:blogger.com,1999:blog-52727415450920408942024-03-13T22:46:12.593-04:00Marist College PRSSA's BlogUnknownnoreply@blogger.comBlogger157125tag:blogger.com,1999:blog-5272741545092040894.post-4799287874097138352015-02-10T09:56:00.002-05:002015-02-10T09:56:39.823-05:00Career Planning 101: Gearing Up For Your Public Relations Journey<div class="MsoNormal">
Is graduation starting to make you nervous about finding a
job? Are you wondering about what employers are looking for in a new hire? If
so, <i style="mso-bidi-font-style: normal;">Career Planning 101: Gearing Up For
Your Public Relations Journey</i> with Timmian Massie is the perfect Marist PRSSA
Regional Conference session for you! You won’t want to miss this crash course
on the essentials needed for a successful future in public relations.<o:p></o:p></div>
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<br /></div>
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Massie’s interactive career-planning session will cover
topics such as what employers look for in a new hire, the value of networking
and how to use social media to find a job. He’ll also take questions from the audience.
If you’re eager to take charge of your own career, then this session is for
you.<o:p></o:p></div>
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Massie is the senior vice president of public affairs and government
relations for HealthQuest. He began his career as a local radio news reporter
and went on to hold positions such as assistant to the chairman of the Dutchess
County Legislature, director of corporate communications at Central Hudson Gas
& Electric Corporation and chief public affairs officer at Marist College.
Massie is also an adjunct professor and one of our chapter’s professional
advisers. In addition, he has served on more than 50 nonprofit boards in the
Hudson Valley and New York City and is a nationally recognized leader in the
use of social media.<o:p></o:p></div>
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<br /></div>
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Don’t miss <i style="mso-bidi-font-style: normal;">Career
Planning 101:<span style="mso-spacerun: yes;"> </span>Gearing Up For Your Public
Relations Journey<o:p></o:p></i></div>
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at the Marist PRSSA Regional Conference on February 28, 2015
from 9:30 a.m. - 10:30 a.m. <o:p></o:p></div>
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<br /></div>
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Be sure to follow @tcmassie on Twitter!<o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/16275230517623994813noreply@blogger.com1tag:blogger.com,1999:blog-5272741545092040894.post-72500431747042582292015-02-05T12:04:00.002-05:002015-02-05T12:05:10.945-05:00Friday Night Networking Event to be Held at the Franklin D. Roosevelt Presidential Library and Home<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">The Marist College PRSSA Regional Conference Committee is
pleased to announce that its networking event will be held on Friday, February
27, from 7:30 to 9:30 p.m. at The Henry A. Wallace Visitor and Education Center
at the </span><a href="http://www.fdrlibrary.marist.edu/"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">Franklin
D. Roosevelt Presidential Library and Home,</span></a><span class="MsoHyperlink"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;"> </span></span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">which
is located a short drive from Marist College in nearby Hyde Park. The FDR Presidential
Library and Home is America’s first presidential library and a popular
attraction for visitors to the Hudson Valley region of New York. We thank the
staff of the FDR Presidential Library and Home for helping us make this event
possible.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">What is
the Itinerary for the Evening? <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">Conference attendees will be greeted in the lobby and given
a brief overview of the FDR Presidential Library and Home before embarking on an
hour-long self-guided tour. Upon completing the tour, attendees will meet up in
The Henry A. Wallace Center for the networking portion of the evening’s event. There
will be brief remarks and light refreshments served. Please check the
conference website for transportation-related information. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">What
Can I Expect to See? <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">Attendees will journey back in time to experience the
Roosevelt presidency beginning from the Great Depression through the New Deal
and World War II. In particular, the FDR Presidential Library and Home includes
interactive exhibits along with some of the President’s personal treasures. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;">What
Should I Bring? <o:p></o:p></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 107%;"><br /></span></b></div>
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<span style="font-family: 'Times New Roman'; font-size: 12pt; line-height: 107%;">Since this is a networking event, it is recommended that you
dress in business attire and bring business cards to swap with fellow
conference attendees – remember, building relationships is important in our
industry.</span></div>
Anonymoushttp://www.blogger.com/profile/16275230517623994813noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-85577540197918815472015-02-03T13:24:00.000-05:002015-02-03T13:28:44.312-05:00Marist College PRSSA Receives Second National Award<br />
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<a href="http://3.bp.blogspot.com/-LCAH2V1YcWk/VNETMwrT8QI/AAAAAAAAAOQ/lM9v1Dm9oAo/s1600/Marist%2BPRSSA%2BLogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://3.bp.blogspot.com/-LCAH2V1YcWk/VNETMwrT8QI/AAAAAAAAAOQ/lM9v1Dm9oAo/s1600/Marist%2BPRSSA%2BLogo.jpg" height="188" width="200" /></a></div>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b><br /></b></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b><br /></b></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b>POUGHKEEPSIE, NY (Jan. 28, 2015)</b> – The Marist College Public Relations Student
Society of America (PRSSA) Chapter has been honored with its second national award this
school year. Marist PRSSA received the Pacesetter Chapter Recognition Award for
September after participating in PRSSA’s National Ethics Month.
</span><br />
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><br /></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">The Chapter submitted an application for the Pacesetter following its interactive Q-and-A
Skype session with the Founder and Chairman of Golin, Al Golin. The session took place on
Sept. 17 and was moderated by PRSSA Faculty Adviser Jennie Donohue. The hour-long Q-
and-A covered topics including Golin’s revolutionary “Trust Bank” concept, the importance of
transparency and business ethics, as well as the need to build interpersonal relationships in
today’s high-tech, low-touch culture.
</span><br />
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">Approximately 50 students from the Marist College School of Communication and the Arts
attended the event, which was live tweeted using the hashtags #MCOM347 and
#MaristPRSSA. More than half of the students in attendance were active PRSSA members.
The Marist College PRSSA Chapter also used this event as a recruiting opportunity to gain
new members for the 2014-2015 academic year.
</span><br />
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><br /></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">This is the second national award that Marist PRSSA has won this year, including a Star
Chapter Award in October.
</span><br />
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b><br /></b></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b>About Marist PRSSA
</b></span><br />
<span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">The Marist Red Foxes PRSSA Chapter was founded in 2006 and is the recipient of a PRSSA
Star Chapter Award that recognizes the activities and relationship-building opportunities the
Chapter </span><span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">offers its members. </span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Now in its eighth year, it has </span><span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">more than 80 members </span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">and hosts
a variety of events to help foster a clear understanding of the public relations industry and
prepare members for life after graduation. Follow Marist PRSSA on </span><span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Twitter</span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">, </span><span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Facebook</span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">,
</span><span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Instagram</span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">, </span><span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Blogspot </span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">and </span><span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Pinterest</span><span style="color: rgb(19.607840%, 19.607840%, 19.607840%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">.</span></div>
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<b style="font-family: FranklinGothic; font-size: 12pt;"><br /></b></div>
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<b style="font-family: FranklinGothic; font-size: 12pt;">###</b></div>
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<b style="font-family: FranklinGothic; font-size: 12pt;"><br /></b></div>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;"><b>Contact</b></span><br />
Jennie Donohue | Professional Lecturer and Marist PRSSA Faculty Adviser |
</span><br />
<span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Jennie.Donohue@Marist.edu
</span><br />
<span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;"><br /></span>
<span style="font-family: 'FranklinGothic'; font-size: 12.000000pt;">Julianna Sheridan | Director of Public Relations for Marist PRSSA |
</span><br />
<span style="color: rgb(0.000000%, 0.000000%, 100.000000%); font-family: 'FranklinGothic'; font-size: 12.000000pt;">Julianna.Sheridan1@Marist.edu </span></div>
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Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-20770592915471606332015-02-02T12:21:00.001-05:002015-02-02T12:21:28.060-05:00Keynote Speaker: Michael O'Looney <div class="MsoNormal">
The Marist Communication Department has its share of
extremely successful alumni. Did you know one particular Marist alumnus is also
an Emmy-nominated reporter, previous Deputy Commissioner for Public Information
for the New York City Police Department and has overseen corporate
communications in the Americas for Barclays PLC and for Merrill Lynch? We are
extremely excited to have Michael O’Looney, current head of communications at Elliott
Management Corporation, as the Marist PRSSA Regional Conference keynote
speaker. <o:p></o:p></div>
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<br /></div>
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Michael began his career journey in broadcast journalism and
was an Emmy-nominated reporter for WCBS Television and a correspondent for the
CBS Evening News.<span style="mso-spacerun: yes;"> </span>He covered a range of
domestic and international stories including the terror attacks of September
11th, the death of John F. Kennedy Jr., the crash of TWA Flight 800 and a
series of reports from Interpol on narcotics, weapons and human
trafficking.<span style="mso-spacerun: yes;"> </span>His career took a turn when
he worked for the New York Police Department, followed by Merrill Lynch, and
most recently with Barclays PLC. He now works for Elliott Management
Corporation that administers two multi-strategy hedge funds which combined have
more than $25 billion in assets under management.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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Michael has even appeared in the feature film, City Hall,
and the HBO series, The Sopranos. Conference attendees will be inspired by his
keynote address, <i style="mso-bidi-font-style: normal;">Crisis Communication and
Media Relations: Career & Other Life Lessons. <span style="mso-spacerun: yes;"> </span></i>We are excited to hear his advice and tips
for a successful career in the communication industry. <o:p></o:p></div>
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Register today for the Marist PRSSA Regional Conference to
hear Michael O’Looney speak at our keynote lunch from 12:00 – 1:30 p.m. on
February 28, 2015. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16275230517623994813noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-71581453095136756422015-01-26T15:35:00.001-05:002015-01-26T15:35:46.566-05:00Sports Public Relations: Live From "The Classroom"
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Calling all Sports PR fans! The Marist PRSSA Regional
Conference committee has booked a session that you absolutely cannot miss. Join
Dr. Keith Strudler, founder and director of the Marist College Center for
Sports Communication, for an interactive chat and live radio/TV broadcast of
“The Classroom,” a weekly sports talk show which airs Saturdays on ESPN 1220
and on America ED TV. This show is the first ever partnership between an
academic center and an ESPN affiliate, so do not miss the opportunity to get an
inside look! Check out archives of the show that are available on iTunes for a
sneak peak of what this exciting session has to offer. <o:p></o:p></div>
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Strudler, executive producer and co-host of “The Classroom,”
will spend the first half-hour sharing tips and answering questions on how
public relations professionals can successfully pitch sports stories that grab
a producer’s attention. Strudler is a true expert in his field as he has
written sports commentary for the Poughkeepsie Journal and airs a weekly radio<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica;"> </span>commentary on sport and society for
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The second half-hour of the session will have the conference
attendees serve as the studio audience, getting a unique view of the inner
workings of real sports broadcasting as it goes live at 10:00 a.m. Whether you are interested in sports, media
broadcasting, or both, this session will be the perfect fit for developing your
public relations skills. <o:p></o:p></div>
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Don’t miss <i>Sports
Public Relations: Live From “The Classroom”</i> at the Marist PRSSA Regional
Conference on February 28, 2015 from 9:30 a.m - 10:30 a.m. Register now on <a href="http://www.eventbrite.com/e/marist-college-prssa-developing-a-well-rounded-professional-regional-conference-tickets-14949888519" target="_blank">Eventbrite</a>!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Be sure to follow <a href="http://twitter.com/espn_classroom" target="_blank">@ESPN_Classroom</a> on Twitter and like their
<a href="http://www.facebook.com/ESPNTheClassroom" target="_blank">Facebook</a> page! <o:p></o:p></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/16275230517623994813noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-17519486090410036042015-01-03T17:30:00.000-05:002015-01-03T17:30:10.156-05:002014 Year in Review This is Marist PRSSA's round up of 2014's most notable PR crises and how they were handled. This list first appeared in Vol. 6 Iss. 2 of esPResso, <b><a href="http://issuu.com/prssa.marist/docs/vol6iss2.final" target="_blank">which can be found here</a>.</b> Thank you to esPResso Committee Chair Lizzy Peper on all her help with this feature.<br />
<b><span style="font-size: large;"><br /></span></b>
<b><span style="font-size: large;">Most Poorly Handled Crisis</span></b><br />
<div class="p1">
<a href="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA5LzA4LzI1L3JheXJpY2UuM2IzNTUuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/1c106041/2a0/ray-rice.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA5LzA4LzI1L3JheXJpY2UuM2IzNTUuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/1c106041/2a0/ray-rice.jpg" height="111" width="200" /></a></div>
<div class="p2">
<b>Winner: </b><i>Ray Rice and the NFL</i></div>
<div class="p3">
Ray Rice allegedly assaulted his fiancée in Feb. 2014, but the NFL decided to cover up the incident. When TMZ released footage of the event, the NFL’s PR strategy began to crumble. The firestorm of a PR crisis hit not only the football player but also the league. Still not fully resolved, it will be interesting to see its path. </div>
<div class="p4">
<br /></div>
<div class="p5">
<a href="http://www.slate.com/content/dam/slate/articles/technology/technology/2014/05/140530_TECH_AmazonHachette.jpg.CROP.original-original.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.slate.com/content/dam/slate/articles/technology/technology/2014/05/140530_TECH_AmazonHachette.jpg.CROP.original-original.jpg" height="142" width="200" /></a><b>Runner Up: </b><i>Amazon/Hatchette Disputes</i></div>
<br />
<div class="p3">
The mega e-commerce site was in a public dispute with Hatchette publishing for much of 2014. The battle was for the future of e-books and how publishers would be compensated. Amazon and Hatchette did not handle the situation well, gathering many critics along the way for antitrust </div>
reasons.<br />
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<a href="http://www.mediabistro.com/prnewser/files/2014/07/american-apparel-smoke-clouds.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.mediabistro.com/prnewser/files/2014/07/american-apparel-smoke-clouds.jpg" height="167" width="200" /></a><b><span style="font-size: large;">Worst Social Media Crisis</span></b></div>
<div class="p3">
<br /></div>
<div class="p2">
<b>Winner: </b><i><span class="s1">American Apparel </span>Challenger Picture</i></div>
<div class="p3">
In an effort to be patriotic American Apparel posted a photo to its Tumblr of what they believed was a picture of smoke. But to the company’s dismay, a young international employee did not know that it was a photo of the space shuttle Challenger exploding. The company apologized for the tasteless mistake, but that does not make up for the oversight. </div>
<div class="p4">
<br /></div>
<div class="p2">
<a href="http://bossip.files.wordpress.com/2014/04/mynypd-feat.jpg?w=628&h=445" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://bossip.files.wordpress.com/2014/04/mynypd-feat.jpg?w=628&h=445" height="141" width="200" /></a><b></b></div>
<div class="p2">
<b><b><br /></b></b></div>
<b>Runner up: </b><i>#MyNYPD</i><br />
<div class="p3">
</div>
<div class="p3">
This hashtag was trending for all the wrong reasons. #MyNYPD was started as a campaign to thank the police force for its help and achievements, but it soon turned into a forum for people to post photos of police brutality. What had good intentions quickly showed that not every organization should use social media for branding. </div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<b><span style="font-size: large;">Most Avoidable Crisis</span></b></div>
<div class="p3">
<br /></div>
<div class="p2">
<a href="http://cbsnews1.cbsistatic.com/hub/i/r/2014/03/05/edc3c98b-6dad-4b78-abf6-27a93b68e047/thumbnail/940x470/c8c801e9c368aa8a9059a39cba5fd990/en-030414-glor-640x360.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://cbsnews1.cbsistatic.com/hub/i/r/2014/03/05/edc3c98b-6dad-4b78-abf6-27a93b68e047/thumbnail/940x470/c8c801e9c368aa8a9059a39cba5fd990/en-030414-glor-640x360.jpg" height="100" width="200" /></a><b>Winner: </b><i>General Motors Recalls</i></div>
<div class="p3">
In February, General Motors began recalling more than 2.6 million cars after 13 deaths which were caused by a faulty ignition switch that went unrecalled for more than a decade. GM has been cited as being not empathetic about the situation and failing to respond properly to an issue that it has known about for years. </div>
<div class="p3">
<br /></div>
<div class="p3">
<a href="http://robertoblake.com/blog/wp-content/uploads/2014/03/target-photoshop-fail2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://robertoblake.com/blog/wp-content/uploads/2014/03/target-photoshop-fail2.jpg" height="150" width="200" /></a></div>
<div class="p2">
<b><br /></b></div>
<div class="p2">
<b>Runner Up:</b> <i>Target Photoshop Errors</i></div>
<div class="p3">
</div>
<div class="p3">
Not once but twice Target was caught Photoshopping its clothing models in the most unflattering way. With thighs being erased and entire parts of the body missing, Target may want to consider hiring a new photo editor or at least look before posting an image. </div>
<div class="p3">
<br /></div>
<div class="p3">
<b><span style="font-size: large;"><br /></span></b></div>
<div class="p3">
<b><span style="font-size: large;"><br /></span></b></div>
<div class="p3">
<b><span style="font-size: large;"><br /></span></b></div>
<div class="p3">
<b><span style="font-size: large;">Most Global Crisis</span></b></div>
<div class="p3">
<br /></div>
<div class="p2">
<b>Winner: </b><i>Ebola in the U.S.</i></div>
<div class="p3">
<a href="http://www.cdc.gov/vhf/ebola/modules/flexslider/about-ebola.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.cdc.gov/vhf/ebola/modules/flexslider/about-ebola.jpg" height="93" width="200" /></a>In September the first of 14 cases of Ebola in the U.S. was reported. The next month health screenings and questionnaires were administered at U.S. airports receiving planes from Guinea, Liberia and Sierra Leone. Obama later appointed a Ebola response coordinator but many criticized that the appointee has no experience in the field of health or medical care. </div>
<div class="p4">
<br /></div>
<div class="p2">
<a href="http://upload.wikimedia.org/wikipedia/commons/4/48/Boeing_777-200ER_Malaysia_AL_(MAS)_9M-MRO_-_MSN_28420_404_(9272090094).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://upload.wikimedia.org/wikipedia/commons/4/48/Boeing_777-200ER_Malaysia_AL_(MAS)_9M-MRO_-_MSN_28420_404_(9272090094).jpg" height="133" width="200" /></a><b>Runner Up: </b><i>Malaysia Airlines</i></div>
<div class="p3">
</div>
<div class="p3">
After eyes were already on Malaysia Airlines because of a plane carrying passengers that went missing in early March, another of its planes was shot down over Ukraine in July. Both flights were fatal for all on board. The airline considered changing its name to avoid the negative connotation currently attached to Malaysia Airlines. </div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<a href="http://static2.businessinsider.com/image/52f7f4feecad0484434f4c2f/people-suspect-that-dumb-starbucks-is-a-prank-by-comedy-central-show-nathan-for-you.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://static2.businessinsider.com/image/52f7f4feecad0484434f4c2f/people-suspect-that-dumb-starbucks-is-a-prank-by-comedy-central-show-nathan-for-you.jpg" height="150" width="200" /></a><a href="http://static2.businessinsider.com/image/52f7f4feecad0484434f4c2f/people-suspect-that-dumb-starbucks-is-a-prank-by-comedy-central-show-nathan-for-you.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><b><span style="font-size: large;"></span></b></div>
<div class="p3">
<b><span style="font-size: large;"><b><span style="font-size: large;"><br /></span></b></span></b></div>
<b><span style="font-size: large;">Most Comical Crisis</span></b><br />
<div class="p3">
</div>
<div class="p2">
<b><br /></b></div>
<div class="p2">
<b>Winner:</b> <i>Dumb Starbucks</i></div>
<div class="p3">
In July, comedian Nathan Fielder created a parody coffee shop called “Dumb Starbucks” to use in his show Nathan for You. Starbucks took a laid back approach and representatives calmly stated that the trademarked name could not be used. The shop is now closed. </div>
<div class="p1">
<br /></div>
<div class="p2">
<a href="http://media1.s-nbcnews.com/i/newscms/2014_39/681581/bent_iphone2_3a929a41ae303a693703d03659583f85.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media1.s-nbcnews.com/i/newscms/2014_39/681581/bent_iphone2_3a929a41ae303a693703d03659583f85.jpg" height="114" width="200" /></a><b>Runner Up: </b><i>Bending iPhone 6</i></div>
<div class="p3">
</div>
<div class="p3">
After the release of the iPhone 6 Plus in September, complaints that the larger phone was bending after customers kept it in their pockets for a prolonged period of time came to light. What became known as #Bendgate was trending on Twitter and numerous videos of the manufacturing malfunction were posted on YouTube. </div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<br /></div>
<div class="p3">
<b><span style="font-size: large;">Best Handled Crisis</span></b></div>
<div class="p1">
<br /></div>
<div class="p2">
<a href="http://a.espncdn.com/photo/2014/0212/oly_a_davis11_600x400.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://a.espncdn.com/photo/2014/0212/oly_a_davis11_600x400.jpg" height="133" width="200" /></a><b>Winner: </b><i><span class="s1">Under Armour </span>Olympic Uniforms</i></div>
<div class="p3">
When the U.S. speedskating team started the Winter 2014 Olympics with worse performances than expected, several athletes blamed the Under Armour uniforms they were wearing. The company responded by supporting its technology without turning blame on the athletes. Before the Olympics came to a close, Under Armour committed to sponsoring U.S. speedskating until 2022, solidifying its support of the sport.</div>
<div class="p4">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.popsci.com/sites/popsci.com/files/import/2014/Virgin-Galactic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.popsci.com/sites/popsci.com/files/import/2014/Virgin-Galactic.jpg" height="120" width="200" /></a></div>
<div class="p2">
<b>Runner Up:</b> <i>Virgin Galactic Crash Response</i></div>
<div class="p3">
</div>
<div class="p3">
The crash of a Virgin Galactic space plane being tested for potential tourism resulted in the death of one of its pilots. The company’s chairman took control of the situation and visited the site of the crash in addition to providing a statement of respect to the people affected during a press conference and on social media.</div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-52770567759735580092014-12-14T21:20:00.002-05:002014-12-14T21:20:40.440-05:00Check Out the Latest Issue of esPResso!Click the link below to read our latest issue of our PR newsletter, esPResso!<br />
<br />
<a href="http://issuu.com/prssa.marist/docs/vol6iss2.final" target="_blank">esPResso Volume 6 Issue 2</a><br />
<br />Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-21153648807092254152014-11-19T13:53:00.002-05:002014-11-19T13:53:46.280-05:00Dress to Impress<div class="p1">
It’s that time of year again when students are headed to interviews for internships and jobs. Here are a few tips to make sure that you are dressing your best.</div>
<div class="p2">
<span class="s1"></span></div>
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<span class="s1"></span><br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.redbrick.me/wp-content/uploads/2013/03/pencil-skirt.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://www.redbrick.me/wp-content/uploads/2013/03/pencil-skirt.jpg" height="320" width="250" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image courtesy of RedBrick</td></tr>
</tbody></table>
<div class="p1">
<span class="s1"><b>Dress for the industry</b>— Business and more traditional, corporate cultures will require more formal attire. In more creative industries you go for a more casual look. Always dress up more for an interview, it shows your commitment and professionalism. </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1"><b>Be conservative—</b> For ladies this means not wearing anything low-cut or too short. Make sure that your accessories are minimal as well as make up, hair and perfume. For men, keep it simple—neutral colors like navy, black and gray are classics when choosing suits and ties. </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1"><b>Wear something that makes you confident—</b> Make sure you’re comfortable in your outfit. Walk around, sit down and stand up for a while beforehand to make sure that you will not be adjusting your clothes every five minutes. If you’re confident in how you look, it will come across to the interviewer. Also, make sure you have more than one outfit on hand in case you are called in for a second interview. </span></div>
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<span class="s1"></span><br /></div>
<div class="p1">
<span class="s1"><b>Invest in an iron</b>— Wrinkled clothes are not professional. Iron them the night before your interview so you’re not rushing in the morning. Also keep your clothes clean and in good condition; make sure there are no holes or stains. If there are change right away because those small details can set you apart from the competition. </span></div>
<div class="p2">
<span class="s1"></span><br /></div>
<br />
<div class="p1">
<span class="s1"><b>Relax and always be yourself</b>— Always put a little bit of your personality into your outfit while still remaining professional. Whether this is a necklace, bracelet, watch, neat shoes etc. Keep it simple but at the same time it shows off yourself. </span></div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-175071782518064062014-11-03T22:14:00.004-05:002014-11-03T22:17:42.912-05:00Walmart's Halloween Blunder<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://i2.cdn.turner.com/cnn/dam/assets/141027191100-walmart-fat-girl-costumes-horizontal-gallery.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://i2.cdn.turner.com/cnn/dam/assets/141027191100-walmart-fat-girl-costumes-horizontal-gallery.jpg" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://i2.cdn.turner.com/cnn/dam/assets/141027191100-walmart-fat-girl-costumes-horizontal-gallery.jpg" target="_blank">CNN</a></td></tr>
</tbody></table>
<br />
This past week Walmart received public backlash after labeling a page on its website "fat girl costumes" instead of "plus size costumes." <br />
<br />
The company took the photos down a few hours after the mistake was noticed, but consumers were still able to grab a picture of the site. The company sent out multiple apology tweets saying "This never should have been on our site. It is unacceptable, and we apologize. We worked quickly to remove this." Although there is no excuse for posting the content, Walmart's response was timely and polite.<br />
<div>
<br /></div>
<div>
This is a lesson to all e-commerce sites to be careful before posting content. Small gaffes like this are terrible, but they could be a lot worse if there was another oversight. Think of Target's multiple Photoshop horror stories, with <a href="http://www.huffingtonpost.ca/2014/10/28/target-photoshop_n_6055798.html" target="_blank">a new one making the news this week</a>. You think they would learn after the first one, but even the biggest companies make mistakes. </div>
<div>
<br /></div>
<div>
<b>Lesson learned: </b>always check twice before posting anything on your company's behalf. Proofread and look every element over before pushing it out to consumers. </div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-13407640367022654222014-10-27T23:06:00.001-04:002014-10-27T23:06:39.529-04:00AP Style Quick Guide<div class="Section1">
<div class="MsoNormal">
<div class="Section1">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">NUMERALS<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l4 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Any number <i style="mso-bidi-font-style: normal;">below</i>
10 is spelled out <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">8=>eight
<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Any number above 10 is written as a numeric<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Exception: dates <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Jan. 9,
2014<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Ages: always use numerals<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">She is a
9-year-old girl<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The girl
was 9 years old<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Measurements , distances, and money always use
numerals<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">5 inches<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">20 miles<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level2 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">$5.60, 5
cents<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">ABBREVIATIONS<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Do not
treat states like postal abbreviations, many are different <o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Kefa;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">The following are the state
abbreviations in AP Style:</span></div>
</div>
<div class="Section2">
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Alabama-Ala. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Arizona-Ariz. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Arkansas-Ark. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">California-Calif. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Colorado-Colo. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Connecticut-Conn. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Delaware-Del.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Florida-Fla.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Georgia-Ga. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Illinois-Ill. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Indiana-Ind. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Kansas-Kan. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Kentucky-Ky. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Louisiana-La.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Maryland-Md.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Massachusetts-Mass.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Michigan-Mich.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Minnesota-Minn.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Mississippi-Miss. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Missouri-Mo. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Montana-Mont. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Nebraska-Neb. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Nevada-Nev. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">New Hampshire-N.H. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">New Jersey-N.J. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">New Mexico-N.M.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">New York-N.Y. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">North Carolina-N.C. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">North Dakota-N.D. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Oklahoma-Okla.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Oregon-Ore. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Pennsylvania-Pa. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Rhode Island-R.I. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">South Carolina-S.C. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">South Dakota-S.D. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Tennessee-Tenn. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Vermont-Vt. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Virginia-Va. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Washington-Wash. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">West Virginia-W.Va. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Wisconsin-Wis. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: .5in;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Wyoming-Wyo.</span></div>
</div>
<br />
<div class="Section3">
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Kefa; mso-bidi-font-family: Kefa; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Alaska, Hawaii, Idaho, Iowa, Maine,
Ohio, Texas, Utah, District of Columbia are not abbreviated<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Kefa; mso-bidi-font-family: Kefa; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Using states: I live in Savannah, Ga. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Kefa; mso-bidi-font-family: Kefa; mso-bidi-font-size: 13.0pt; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">In datelines: Poughkeepsie, N.Y.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">MONTHS</span></b></div>
</div>
<br />
<div class="Section4">
<div class="MsoListParagraphCxSpFirst" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">January- Jan.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">February- Feb.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">March- March<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">April- April<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">May- May<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">June- June <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">July-July <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">August- Aug. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">September- Sept. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">October- Oct.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">November- Nov. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto;">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">December- Dec.</span></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "MS Pゴシック"; mso-bidi-font-family: "MS Pゴシック";">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->The party is in January <o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "MS Pゴシック"; mso-bidi-font-family: "MS Pゴシック";">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->The party is Jan. 2<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>GRAMMAR/OTHER
TIPS<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->AP Style does not use the Oxford comma<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->NO: I like
books, food, and cats<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->YES: I like
books, food and cats<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->In quotations, commas, periods, and other
punctuation go INSIDE the quotations <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->Lay v. Lie<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="background: white; color: #443f38; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Lay, laid, laid (to put/place an
object)</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="background: white; color: #443f38; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">Lie, lay, lain (to rest or recline-no
object)</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Most organizations do not use acronyms on first
mention, so they should be spelled out then abbreviated if they are commonly
recognized<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->1<sup>st</sup>
mention: National Institutes of Health <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->2<sup>nd</sup>
mention: NIH<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Composition titles<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->Magazines
and newspaper titles do not have quotation marks. Capitalize the articles a,
an, the. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level2 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]-->Books, TV
shows, movies all have quotation marks. See style book for exceptions.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>When in
doubt, look it up!<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Kefa; mso-bidi-font-family: Kefa; mso-fareast-font-family: Kefa;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->If you are a journalism or public relations
concentration you should invest in an AP Style Guide<o:p></o:p></div>
<!--EndFragment--><br />
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<br /></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-31745206348002115342014-10-21T09:00:00.000-04:002014-10-21T23:43:05.456-04:00Guest Post: How to Survive PRSSA National Conference<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.prssa.org/bin/d/s/Banner_250%20x%20160.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.prssa.org/bin/d/s/Banner_250%20x%20160.jpg" height="256" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://www.prssa.org/" target="_blank">PRSSA </a></td></tr>
</tbody></table>
<br />
With the 2014 PRSSA National Conference behind us, our Regional Conference Coordinator <i>Katelyn Pecorelli </i>has a few tips to offer for anyone attending next year:<br />
<br />
<ul>
<li><b>Go in with an open mind:</b> I went by myself, so I had to make friends, but even if you
go with others from your school talk to everyone. These were some of the nicest people I
have ever met and talking PR with other people that were as passionate about PR was
incredible. </li>
<li><b>Prepare something for roll call: </b>It may seem scary especially if you are on your
own, but I wish I had more time to prepare and had actually done something, because
some schools were very creative with it. </li>
<li><b>Don’t be afraid: </b>Talk to everyone, including the professionals. They are there for us
to learn from and want to hear our opinions. </li>
<li><b>Do as much as you can: </b>There are so many experiences at National Conference and so much to
learn, try to take it all in.</li>
<li><b>Talk to everyone: </b>Especially on your own you may be shy, but talking PR with other people that
are as passionate as you is incredible. </li>
<li><b>Don’t sleep in: </b>You will be tired and you will want to skip some speakers or opening.
Don't. It is worth it to go and you or your school is paying for you to be there, make
the most of it. </li>
<li><b>Go out and have fun: </b>Again, you will be tired, but going out with new friends helps to solidify the
relationships you built. </li>
<li><b>Keep in touch:</b> It may seem as if you will only know the people you meet for the next
few days, but it is completely possible and reasonable to keep in touch with them for
extended periods of time. The more connections you have the more opportunities,
especially if they are spread out across the country.</li>
</ul>
<div>
Special thanks to Katelyn Pecorelli for sharing her advice! </div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-88799094428376995602014-10-07T12:00:00.000-04:002014-10-07T12:00:02.357-04:00#X: AT&T “It Can Wait” Campaign is a Success<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.ikeepsafe.org/wp-content/uploads/2013/09/It-Can-Wait-Logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.ikeepsafe.org/wp-content/uploads/2013/09/It-Can-Wait-Logo.jpg" height="320" width="313" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://www.itcanwait.com/all" target="_blank">It Can Wait</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Everyone has done it. Sent a text message while driving.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">AT&T has now launched a new “It Can Wait” campaign to stop drivers
from texting while they are traveling.<span style="mso-spacerun: yes;">
</span>Cellphone use can be attributed to <a href="http://www.usatoday.com/story/money/cars/2014/03/28/cellphone-use-1-in-4-car-crashes/7018505/">nearly
26 percent</a> of motor vehicle accidents. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">A <a href="http://autos.aol.com/article/more-adults-than-teens-text-and-drive/">survey</a>
conducted by</span><span style="background: white; color: black; mso-ascii-font-family: Cambria; mso-bidi-font-size: 8.0pt; mso-hansi-font-family: Cambria;"> AT&T
last year found that 49 percent of adults and 43 percent of teens admitted to
texting and driving.</span><span style="color: black; mso-ascii-font-family: Cambria; mso-bidi-font-size: 8.0pt; mso-hansi-font-family: Cambria;"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Four of the major cellular providers have joined together to create the
“It Can Wait” campaign in 2013 to raise awareness of the dangers of texting
while driving. The companies include Verizon, AT&T, Sprint and T-Mobile. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The latest installment in AT&T’s campaign encourages people to
send a “#X” to let people know that they are getting into a car and cannot
talk, pausing the conversation. This specific part of the campaign is hoping to reach the younger, teen
audience. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://blogs.att.net/editorial/images/45/7795945/hashtag_x_blog.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://blogs.att.net/editorial/images/45/7795945/hashtag_x_blog.jpg" height="183" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://blogs.att.net/consumerblog/story/a7795945" target="_blank">AT&T</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 9.5pt; mso-hansi-font-family: Cambria;">In an
article from <a href="http://www.prnewsonline.com/water-cooler/2014/09/24/x-marks-the-spot-for-att-campaign-against-texting-while-driving/">PRNews</a>
they stated that, “AT&T has won the support of more than 1,500
organizations and recruited celebrities … to spread the word via social media.”
The campaign has also gathered over 5 million pledges to not text while
driving. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 9.5pt; mso-hansi-font-family: Cambria;">The #X
campaign is a great way for the company to refresh their techniques and reach a
new audience. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: Cambria;">Follow <a href="https://twitter.com/ItCanWait"><b>@ItCanWait</b></a> on Twitter and find more
information on the campaign <a href="http://www.itcanwait.com/all" style="font-weight: bold;">here</a>.<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com1tag:blogger.com,1999:blog-5272741545092040894.post-25147827467370237432014-10-01T11:03:00.001-04:002014-10-01T11:09:06.140-04:00Buzzword: Personal Branding<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://emuprssa.files.wordpress.com/2012/12/personal-brand.jpg?w=500" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://emuprssa.files.wordpress.com/2012/12/personal-brand.jpg?w=500" height="263" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://emuprssa.com/2012/12/01/conference-corner-branding-you-the-secrets-of-personal-branding-by-matt-prince/" target="_blank">EMU PRSSA</a></td></tr>
</tbody></table>
<div class="MsoNormal">
Lately, “personal branding” has been touted as the most
important thing that a person can do to secure a job and be well respected. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Branding has been used as a
marketing tool for years, but now personal branding is coming to the forefront
as a necessity to anyone on social media. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Everyone has a personal brand,
whether they realize it or not. Every interaction and post on social media
immediately contributes to your brand—or what people see as your digital
footprint. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
There are two options, you can
define your own brand or you can let others define it for you. The former is
more preferable because of the control you have over it. So, it is important to
make sure that all your social media has a consistent message and displays your
skills. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<a href="http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/">Forbes</a>
puts it simply, “What do you wish for people to associate with you when they
think of your name?”</div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://jaypalter.ca/wp-content/uploads/2012/08/personal-brand-is-what-people-say-about-you-when-you-leave-the-room.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://jaypalter.ca/wp-content/uploads/2012/08/personal-brand-is-what-people-say-about-you-when-you-leave-the-room.png" height="143" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://jaypalter.ca/2012/08/promote-your-personal-brand-by-thinking-about-others/" target="_blank">Jay Palter</a></td></tr>
</tbody></table>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
They also speak to the importance
of strategy in building your brand: “Every tweet you send, every status update
you make, every picture you share, contributes to your personal brand. It is an
amalgamation of multiple daily actions. Once you understand how you wish your
brand to be perceived, you can start to be much more strategic about your
personal brand.”</div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Strong personal brands are
innovative, purposeful and strong, or as Forbes says, “a strong personal brand
is dependent on a strong narrative.” Everything you say about yourself reflects
on your brand, so you should be saying positive things that build up your
narrative. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
More than ever, public relations
professionals need to build not only their clients’ brands, but also their own;
to be more credible, hirable and resourceful, a personal brand can lend help,
especially to new grads. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
What are the best ways to start
building your brand?</div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Well, start with transparency of
both the good and the bad in your life. If you are not building your brand,
others are doing for you whether you like it or not. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Your digital footprint is forever,
so think before you post because one small mistake can haunt you for the rest
of your life. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Tim Massie, current Senior Vice
President for Public Affairs and Government Relations at HealthQuest, gave
students four steps to self-promoting when he spoke at a workshop as part of Marist
College’s Emerging Leader’s Program. </div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
1. <b style="mso-bidi-font-weight: normal;">Define your objective</b>:</div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: 84.0pt; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Lucida Grande"; mso-bidi-font-family: "Lucida Grande"; mso-fareast-font-family: "Lucida Grande";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->You
want all your actions to demonstrate ability and passion</div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: 84.0pt; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Lucida Grande"; mso-bidi-font-family: "Lucida Grande"; mso-fareast-font-family: "Lucida Grande";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Ask
yourself, what defines you as a person? What sets you apart?</div>
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<br /></div>
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2. <b style="mso-bidi-font-weight: normal;">Discover your current brand</b>:</div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: 84.0pt; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Lucida Grande"; mso-bidi-font-family: "Lucida Grande"; mso-fareast-font-family: "Lucida Grande";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->How
do the people around you describe you?</div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo2; tab-stops: 84.0pt; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Lucida Grande"; mso-bidi-font-family: "Lucida Grande"; mso-fareast-font-family: "Lucida Grande";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->You
need to promote and influence the perception of your brand.</div>
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<br /></div>
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3. <b style="mso-bidi-font-weight: normal;">Define your message:</b></div>
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</div>
<ul>
<li><span style="text-indent: -0.25in;">What do you want to be?</span></li>
<li><span style="text-indent: -0.25in;">You have your current brand and your target
brand, what will cause a change to reach your objective?</span></li>
</ul>
<br />
<div class="MsoNormal" style="tab-stops: 84.0pt;">
4. <b style="mso-bidi-font-weight: normal;">Choose your tools:</b></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
</div>
<ul>
<li>Each social media tool has its own value.</li>
<li>Massie suggested that on Facebook you should determine the purpose of your page, and Twitter is a place to start conversations—not air your dirty laundry</li>
</ul>
<br />
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<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
But Massie cautioned that nothing
can help your brand more than face-to-face communication and networking in
person. The bottom line? Personal branding sets you apart from all the other
candidates out there. If you can create a strong brand, you will have the
ability to influence opinions and be a credible source to others. </div>
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<br /></div>
<div class="MsoNormal" style="tab-stops: 84.0pt;">
Follow Massie on Twitter for
insightful information <a href="https://twitter.com/tcmassie" target="_blank">@tcmassie</a></div>
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Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-74965228526550016402014-09-23T11:00:00.000-04:002014-09-23T11:00:01.653-04:00Marist College PRSSA Hosts Al Golin Skype Session for PRSA/PRSSA National Ethics Month<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-DsndyhDkiW4/VCBdZh3RnAI/AAAAAAAAAKQ/fuyZFJiwHAw/s1600/IMG_4092.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-DsndyhDkiW4/VCBdZh3RnAI/AAAAAAAAAKQ/fuyZFJiwHAw/s1600/IMG_4092.JPG" height="300" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Al Golin Speaks to Students About PR Ethics; Live Tweeted with #MCOM347</span></td></tr>
</tbody></table>
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<div align="center" class="MsoNormal" style="text-align: center;">
<b style="font-family: 'Franklin Gothic Book';">MARIST COLLEGE PRSSA HOSTS
AL GOLIN SKYPE SESSION</b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: 'Franklin Gothic Book';"><b>FOR PRSA/PRSSA NATIONAL
ETHICS MONTH<o:p></o:p></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Franklin Gothic Book";">Marist College Communication
Students Participate in Q&A Session with Industry Legend <o:p></o:p></span></i></div>
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<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Franklin Gothic Book";">POUGHKEEPSIE, NY (Sept. 21, 2014) </span></b><span style="font-family: "Franklin Gothic Book";">— The Marist College Chapter of the
Public Relations Student Society of America (PRSSA) hosted industry legend Al
Golin on September 17 for an interactive Q&A session titled, “Trust and
Relationship-Building,” in support of PRSA/PRSSA National Ethics Month. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Franklin Gothic Book"; mso-bidi-font-family: Arial;">Al Golin is founder and chairman of Golin, a leading
large-sized public relations agency with more than 35 offices around the world.
He is credited with coining the term "Trust Bank" as well as authored
the book, "Trust or Consequences." He has been recognized with
numerous industry awards during his more than 55-year career including the Public
Relations Society of America Gold Anvil, the Arthur W. Page Society Hall of
Fame Award and the Alexander Hamilton Medal from the Institute for Public
Relations. He also was named one of the "100 most influential public
relations people of the 20th century" by industry trade magazine <i style="mso-bidi-font-style: normal;">PR Week</i>. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Franklin Gothic Book"; mso-bidi-font-family: Arial;">The hour-long Skype session moderated by PRSSA
Faculty Adviser Jennie Donohue covered topics including Golin’s revolutionary
“Trust Bank” concept, the importance of transparency and business ethics, as
well as the need to build interpersonal relationships in today’s high-tech,
low-touch culture. Golin left students with a reminder to “be curious,
knowledgeable, stay current and be well-rounded.”<span style="mso-spacerun: yes;"> </span>He also highlighted that embracing change is necessary and
doing the unexpected—in a strategic way—is a good thing. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Franklin Gothic Book"; mso-bidi-font-family: Arial;">Approximately 50 students from the Marist College
School of Communication and the Arts attended the event, which was live tweeted
using the hashtags #MCOM347 and #MaristPRSSA. More than half of the students in
attendance were active PRSSA members. The Marist College PRSSA Chapter also used
this event as a recruiting opportunity to gain new members for the 2014-2015
academic year. <a href="https://www.blogger.com/null" name="_GoBack"></a><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Franklin Gothic Book";">About Marist PRSSA<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.55pt;">
<span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">The
Marist Red Foxes PRSSA Chapter was founded in 2006. Now in its eighth year, it
has more than 100 members and conducts a variety of events to help foster a
clear understanding of the public relations industry and prepare members for
life after graduation. Follow Marist PRSSA on </span><a href="https://twitter.com/maristprssa"><span style="font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">Twitter</span></a><span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">, </span><a href="https://www.facebook.com/MaristCollegePRSSA"><span style="font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">Facebook</span></a><span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">,
</span><a href="http://instagram.com/maristprssa"><span style="font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">Instagram</span></a><span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">,
</span><a href="http://maristredfoxesprssa.blogspot.com/"><span style="font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">Blogspot</span></a><span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">
and </span><a href="http://www.pinterest.com/maristprssa/"><span style="font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">Pinterest</span></a><span style="color: #323232; font-family: "Franklin Gothic Book"; mso-bidi-font-size: 10.5pt;">.
<o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: "Franklin Gothic Book";">###<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Franklin Gothic Book";">Contact:<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Franklin Gothic Book";">Jennie
Donohue | Faculty Adviser | </span><a href="mailto:Jennie.Donohue@Marist.edu"><span style="font-family: "Franklin Gothic Book";">Jennie.Donohue@Marist.edu</span></a><span style="font-family: "Franklin Gothic Book";"><o:p></o:p></span></div>
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<span style="font-family: "Franklin Gothic Book";">Julianna
Sheridan | Director of Public Relations for Marist PRSSA | </span><a href="mailto:Julianna.Sheridan1@Marist.edu"><span style="font-family: "Franklin Gothic Book";">Julianna.Sheridan1@Marist.edu</span></a><span style="font-family: "Franklin Gothic Book";"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-85593509366030557592014-09-15T22:10:00.001-04:002014-09-15T22:10:31.844-04:005 Ways to Revamp Your Resume<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-i68CtFh51RU/VBeakHH_O-I/AAAAAAAAAJ0/hU-MNkqmmnc/s1600/13903383190_46eccf2592_k.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-i68CtFh51RU/VBeakHH_O-I/AAAAAAAAAJ0/hU-MNkqmmnc/s1600/13903383190_46eccf2592_k.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from <a href="https://www.flickr.com/photos/124247024@N07/13903383190/in/photolist-7DBzVk-9y6J4c-k8FtG-7vHmpF-5y1i36-6dhcm4-5t2W32-nbAtrh-6YwN6P-9KBih3-moo8M-k8Ftc-7PziDt-kDULWi-nbAjUM-k8FsN-5WxC5T-9w2Wsw-7VNKEc-9rEGn9-xCc8b-8X1U2q-5VqP3Y-7A3LfC-8XgGw7-5bB88B-4ZjbeX-jZgoHy-2ZvhMZ-4ZzAKX-oj9v6a-h5H4KB-dUs4RP-nt5Noi-Bt8nA-eLeaTP-6TGyGN-bt2WJr-5pCkeu-5ZhHd-9vYVjP-6U2HY8-5VqP3S-b7r6g-5VqP47-aUNYCM-dBnKZy-9vYVmT-3fgKjp-9vYVdp" target="_blank">Flickr</a></td></tr>
</tbody></table>
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">1. Consider the job
that you are applying for: </b>Every job is different and your resume should
reflect the field that you want to work in. For instance, in creative
industries you can rework your resume to reflect your aesthetic while still
keeping it professional. You always want the most relevant and important work
that you have done at the top. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Tip: Keep an eye out on job listings for “required skills”
and if you possess any of them, use the keywords in your resume to help stand
out when online software is looking for specific words. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">2. Focus on
accomplishments, not just duties:</b> Employers want numbers and goals. Show
them that you can meet benchmarks. The more numbers you can include the better
because it serves as a reinforcement of your personal traits. It shows what you
can bring to the company and your ability to problem-solve.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-tfYB8TRjkoA/VBebPzTDK8I/AAAAAAAAAJ8/tuqrSVEa45Y/s1600/resume.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-tfYB8TRjkoA/VBebPzTDK8I/AAAAAAAAAJ8/tuqrSVEa45Y/s1600/resume.jpg" height="400" width="282" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from <a href="http://www.buzzfeed.com/peggy/impeccably-designed-resumes#mpb43v" target="_blank">Buzzfeed</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">3.<span style="mso-spacerun: yes;"> </span>Use “power vocabulary”:</b> Make every
bullet an action and avoid clichéd words. Use industry specific terms to show
knowledge. Check out <a href="http://resumetoolbox.com/action-verbs.html/" target="_blank">this list</a> of power words that can help you. On a very important note, <i style="mso-bidi-font-style: normal;">always proofread for grammar and spelling
mistakes</i>. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">4. Include modern
elements: </b>We live in a digital era, so it is important to highlight any
skills that you have, especially with social media. If you’re comfortable,
create a digital resume that links to your blog, portfolio, LinkedIn, Twitter
and any other relevant accounts. The key is not to overdo it and keep it
professional. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">5. Show your
personality: </b>You want to stand out in a pile of resumes, so always add
something that makes it your own. Whether it is a small pop of color, a photo
or an interesting layout. Offbeat resumes are becoming more accepted, so
experiment and do what feels right for you, all the while keeping a
professional eye in mind.</div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<o:p><b>Check out <a href="http://www.buzzfeed.com/peggy/impeccably-designed-resumes#mpb43v" target="_blank">this Buzzfeed post</a> for inspiration </b></o:p></div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-31431788309475201802014-09-08T21:08:00.000-04:002014-09-08T21:08:48.351-04:0010 Things To Do To Make the Most of Your Internship<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://online.morainevalley.edu/websupported/edmartig/images/internship.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://online.morainevalley.edu/websupported/edmartig/images/internship.jpg" height="171" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://online.morainevalley.edu/websupported/edmartig/images/internship.jpg">Moraine Valley</a></td></tr>
</tbody></table>
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<div class="MsoNormal">
With college students heading back to school this month,
many are finishing up summer internships or starting one for the fall.
Internships are a chance to understand an industry and gain valuable experience
that can be used in future positions. Here are 10 things that you should do to
make the most of your internship experience.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">1. Ask Questions<o:p></o:p></b></div>
<div class="MsoNormal">
Internships are the best time to learn about the industry
that you want to work in one day. Do not be shy to ask questions. Not only does
it show that you are proactive, but it also shows that you are interested in
what is happening. If you do not understand something, be sure to ask someone.
They would much rather answer a question than fix a mistake because you didn’t
speak up. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">2. Network<o:p></o:p></b></div>
<div class="MsoNormal">
This is the perfect time to meet professionals and learn
from your surroundings. From people in the office, to parties and events, there
is always a time to network during your internship. These relationships can
lead on to future connections at companies. You never know what could come of
introducing yourself to someone at a professional function. Always take the
chance and meet as many people as possible. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">3. Take It All In<o:p></o:p></b></div>
<div class="MsoNormal">
Although you are the bottom of the food chain at the company,
this is the time to take it all in and find out what you do and don’t like
about different job roles. It can be overwhelming being in a new environment,
but it is important to not lose perspective and understand that you are there
to learn. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">4. Research,
Research, Research<o:p></o:p></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://cdn.journalism.cuny.edu/blogs.dir/384/files/2011/11/Screen-Shot-2011-11-22-at-8.05.12-PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://cdn.journalism.cuny.edu/blogs.dir/384/files/2011/11/Screen-Shot-2011-11-22-at-8.05.12-PM.png" height="121" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://cdn.journalism.cuny.edu/blogs.dir/384/files/2011/11/Screen-Shot-2011-11-22-at-8.05.12-PM.png">CUNY</a></td></tr>
</tbody></table>
<div class="MsoNormal" style="tab-stops: 175.35pt;">
Research your company. This
includes past work, their client list, and important people to know. Research
the industry. Know the latest trends in the market, read trade magazines and
papers and know the basics before you start. It will show initiative and leave
you well prepared to answer questions and complete tasks. </div>
<div class="MsoNormal" style="tab-stops: 175.35pt;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">5. Set Goals<o:p></o:p></b></div>
<div class="MsoNormal">
Set both professional and personal goals. Sit down with your
supervisor and ask them what they will expect from you while you intern. At the
same time set personal goals on what you hope to take away from the experience, be sure to share these with your supervisor so they can help you achieve them.
This will give you some structure to base your internship on.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">6. Accept That Not
Everything Will Be Fun<o:p></o:p></b></div>
<div class="MsoNormal">
Because you are the intern, do not expect every task to be
fun. You may get coffee, you could answer phones, and you will probably file
papers. Although these are likely to be a part of the experience, the rest of
your internship will be filled with interesting and educational projects. Once
you learn to put your best effort into everything you will enjoy the experience
much more. If you are doing more clerical work than projects, ask your
supervisor for more responsibility. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">7. Maintain
Professionalism <o:p></o:p></b></div>
<div class="MsoNormal">
This means follow the company dress code. You would rather
be over dressed than underdressed. Err on the side of caution your first couple
days. Maintain a positive and professional attitude. Do not let internal or
external drama affect your work. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">8. Be Enthusiastic<o:p></o:p></b></div>
<div class="MsoNormal">
Always accept opportunities to go a step further. A positive
attitude will help you move forward in your position as an intern. You could be
asked to take on more responsibility as a result, and a full-time job could be
in the cards if you maintain a relationship with the company. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">9. Take Initiative<o:p></o:p></b></div>
<div class="MsoNormal">
If you’re free, take every opportunity that is handed to
you. Not only will you learn more, but you will be proactive and motivated. If
your supervisor is not offering any new work, ask. You will not get anything if
you do not ask. Show initiative. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">10. Have Fun<o:p></o:p></b></div>
<div class="MsoNormal">
Above all, make sure you are having fun and enjoying the
experience. You are still a student so this is the perfect time to ask
questions, make mistakes and take everything away from the internship that you
can. </div>
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Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-41301419592830554412014-08-20T11:32:00.001-04:002014-08-20T11:48:36.869-04:00#ALSIceBucketChallenge Takes Over Social Media<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://cdn.theatlantic.com/static/newsroom/img/mt/2014/08/10547593_10152631252013896_3154906419449203219_n/lead.jpg?nad3v9" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://cdn.theatlantic.com/static/newsroom/img/mt/2014/08/10547593_10152631252013896_3154906419449203219_n/lead.jpg?nad3v9" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://www.theatlantic.com/technology/archive/2014/08/boston-made-the-ice-bucket-challenge-go-big-facebook-says/377159/" target="_blank">The Atlantic</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><br /></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Over the past few weeks peoples’ Facebook and Twitter newsfeeds have
been flooded with videos of friends dousing themselves in ice water to support ALS.
The challenge goes like this: friends nominate each other to tape a video of
themselves dumping ice water on their heads within 24 hours or they have to
donate $100 to ALS. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Amyotrophic Lateral Sclerosis, better known as Lou Gehrig’s disease, is
a neurodegenerative disorder that affects brain cells and eventually leads to
total body paralysis, although the mind remains intact. This disease affects </span><a href="http://www.alsa.org/about-als/facts-you-should-know.html"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">thousands</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> across
America, and life expectancy averages about two to five years after diagnosis.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The </span><a href="http://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html?_r=0"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">New York
Times</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> reported that donations to the </span><a href="http://www.alsa.org/"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">ALS
Association</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> have exponentially increased over the last month. “</span><span style="background: white; color: #333333; mso-ascii-font-family: Cambria; mso-bidi-font-size: 13.0pt; mso-hansi-font-family: Cambria;">As of Sunday, the association said it
had received $13.3 million in donations since July 29. It said there were about
260,000 new donors.</span><span style="color: #333333; mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">” <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #333333; mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">So what is the problem with millions of dollars in new
donations as a result of a social media trend? </span><span style="mso-ascii-font-family: Cambria; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: Cambria;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://www.slate.com/blogs/future_tense/2014/08/12/icebucketchallenge_you_don_t_need_an_ice_bucket_to_donate_to_als_research.html"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Many</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> are criticizing
the fad because people are just doing the videos to show that they can survive
dumping themselves with ice water, almost as an ego boost. And who is checking
on the people who do not take the challenge and are supposed to make a
donation? Since the donation is an alternative to dumping water on themselves,
people do not want to lose the money so they take the challenge. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Although the basic idea of the trend is for a good cause, like
anything that reaches the masses, it eventually lost its purpose. Now, it has
just become a way to increase social media credibility and gain followers
across social media platforms.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://www.forbes.com/sites/tomwatson/2014/08/15/hey-cynics-hold-that-cold-water-why-the-ice-bucket-challenge-worked/"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Forbes</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> spoke
about “slactivism” and how things like this do not really help the cause in the
long run. “</span><span style="background: white; color: black; mso-ascii-font-family: Cambria; mso-bidi-font-size: 15.0pt; mso-hansi-font-family: Cambria;">It’s a
substitute for real long-term involvement and engagement. It’s all about
showing off for social media. It won’t change a thing, or cure ALS or ease the
suffering of those with the disease.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; mso-ascii-font-family: Cambria; mso-bidi-font-size: 15.0pt; mso-hansi-font-family: Cambria;">Most of </span><span style="background: white; mso-ascii-font-family: Cambria; mso-bidi-font-size: 15.0pt; mso-hansi-font-family: Cambria;">the videos do not even mention or discuss ALS and how
it affects the body, so how is this helping to “strike out ALS”? Instead of
having substantive content, the videos are simply a viral trend.</span><span style="color: red; mso-ascii-font-family: Cambria; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: Cambria;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://petefrates.com/images/alifestory.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://petefrates.com/images/alifestory.jpg" height="174" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://petefrates.com/" target="_blank">Pete Frates</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">So how did an ice bucket, a camera, and social media all become
intertwined with ALS? That can be credited to Boston College baseball player
Pete Frates, who is battling Lou Gehrig’s disease. He made one of the first
videos in the name of ALS, and his friends and family have helped transform the
challenge into a charity fundraiser to help spread awareness. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">So, is the ALS ice bucket challenge being completed with the best of
intentions, or are people using it as an excuse to watch their friends scream
from shock? <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Whether the intentions are noble or not, the ALS Association has
raised millions to help fight a disease that is affecting thousands across the
country, and people that have never heard of the disease are talking about it. Check
out their </span><a href="http://www.alsa.org/"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">website</span></a><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> for more
information regarding donations and learn more about the disease. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/l2x1Jt8E2tw?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
Even the Kennedy's took on the challenge</div>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-37441784957099667282014-06-29T21:39:00.001-04:002014-06-29T21:44:18.346-04:002014 World Cup Sets Social Media Records<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-qtjn8yVov44/U7C9zfGGXTI/AAAAAAAAAJU/iHcN381lWCg/s1600/2014_FIFA_WorldCup_Features_GameInfo_bg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-qtjn8yVov44/U7C9zfGGXTI/AAAAAAAAAJU/iHcN381lWCg/s1600/2014_FIFA_WorldCup_Features_GameInfo_bg.jpg" height="179" width="320" /></a></div>
<br />
<br />
The past two weeks have drawn in social media users and sports fans alike with the 2014 World Cup in Brazil taking over TV screens, computers and phones.<br />
<br />
The World Cup has been smashing social-media records, even outranking the 2012 London Summer Olympics. With its worldwide appeal and growing fan-base in America, soccer has taken over.<br />
<br />
Facebook and Twitter have exploded over the past couple weeks with discussions of soccer and the tournament. From celebrities, to players, and of course all the fans, social media is being used to promote and spread support for the teams.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.mediabistro.com/alltwitter/files/2014/06/social-side-wc.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.mediabistro.com/alltwitter/files/2014/06/social-side-wc.png" height="210" width="320" /></a></div>
Because of the time difference, most games are played during working hours. This means more people are taking to their computers to "watch" the game; constantly updating Twitter for plays and scores. Interestingly, the United States Men's National Team's (USMNT) coach, Jurgen Klinsmann, <a href="https://twitter.com/J_Klinsmann/status/481940134921641984" target="_blank">posted a letter</a> on Twitter to excuse employees during Thursday's match against Germany. The Governor of New York, Andrew Cuomo, <a href="http://www.nydailynews.com/blogs/dailypolitics/gov-cuomo-state-workers-elongated-lunch-watch-us-germany-world-cup-match-blog-entry-1.1844973" target="_blank">excused all state employees</a> for an extra hour of lunch to watch the game.<br />
<br />
Soccer has become increasingly more popular in the United States since the last World Cup in 2010, and with that so is the use of social media during the games.<br />
<br />
<a href="http://fm.cnbc.com/applications/cnbc.com/resources/img/editorial/2014/03/10/101480490-453979897.530x298.jpg?v=1394463036" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://fm.cnbc.com/applications/cnbc.com/resources/img/editorial/2014/03/10/101480490-453979897.530x298.jpg?v=1394463036" height="111" width="200" /></a>Athletic brands like Nike and Adidas are taking advantage of the popularity by spending millions on gear for athletes and advertisements throughout the World Cup. They are even going <a href="http://www.reuters.com/article/2014/06/27/soccer-world-brands-idUSL6N0P72KR20140627" target="_blank">head-to-head</a> to see which brand is the most beloved. Although Adidas is the official game sponsor, Nike has proven to be a successful challenger in marketing.<br />
<br />
It is clear to see that soccer is here to stay. Like any big event nowadays, social media plays a pivotal role. From marketing to live-streaming sites alike Twitter and Facebook are using their strengths to attract people to the games.<br />
<br />
Here is <a href="https://twitter.com/FIFAWorldCup" target="_blank">FIFA's Twitter </a>and <a href="http://www.fifa.com/" target="_blank">Website</a> for more information on the games!Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-46219583565168535282014-06-03T22:43:00.000-04:002014-08-14T15:20:31.544-04:00Public Relations Standoff: Amazon v. Hachette <div style="height: 0px;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.slate.com/content/dam/slate/articles/technology/technology/2014/05/140530_TECH_AmazonHachette.jpg.CROP.original-original.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><img border="0" src="http://www.slate.com/content/dam/slate/articles/technology/technology/2014/05/140530_TECH_AmazonHachette.jpg.CROP.original-original.jpg" height="228" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: right;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Image from Slate.com</span></td></tr>
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<a href="http://www.amazon.com/">Amazon</a> and <a href="https://www.hachettebookgroup.com/">Hachette Publishing Group</a> have gotten in a very public dispute over the last couple weeks. The companies are disputing e-book pricing, and the larger publishing world--mostly Amazon's role in it. So why does this matter? Essentially because of this dispute all of Hachette's books on Amazon are showing in fewer searches, not being sold entirely, have slower shipping speeds and pre-orders are being cancelled. Hachette is losing money because Amazon wants more control over the publisher to determine pricing and publication. This is a huge loss for Hachette if they cannot reach an agreement because Amazon sells <a href="http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/62520-bea-2014-can-anyone-compete-with-amazon.html" target="_blank">41 percent of all new books</a> in the United States, both print and electronic. <br />
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Hachette publishes big name authors like James Patterson and J.K. Rowling. None of Hachette's authors have commented to major news outlets, and the two companies have not commented either. Instead, Amazon is encouraging people to go to competitors while the dispute is being handled. In the end Amazon wants a bigger cut of the profits, but the seller can suffer a small sales loss because of their other products offered. Hachette on the other hand is losing an important supplier if disputes continue. According to an article in <a href="http://www.forbes.com/sites/jeremygreenfield/2014/05/14/inside-amazons-battle-with-hachette/">Forbes</a>, "Amazon wants a bigger piece of its suppliers’ profit margins to purportedly pass on to its customers in the form of lower prices." <br />
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<tr><td style="text-align: center;"><a href="http://michaelhyatt.com/wp-content/uploads/2011/12/kindle-fire.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://michaelhyatt.com/wp-content/uploads/2011/12/kindle-fire.jpg" height="163" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: right;">Image from Amazon.com</td></tr>
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The two companies are negotiating terms, but the effects of their dispute are very public. Customers are not happy, and this could effect how Amazon interacts with other publishers and suppliers. Although over the past couple days Amazon has released some of Hachette's titles, they are still losing profits while other mega-companies are profiting. <a href="http://www.huffingtonpost.com/2014/06/03/amazon-hachette_n_5439313.html">The Huffington Post</a> reported that, "Other retailers, including Walmart, Target and Barnes & Noble, have seized the standoff as an opportunity to one-up Amazon."<br />
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For now the dispute continues, but readers across America are hoping an agreement is reached soon so that they can receive their books at the price they are willing to pay. Amazon and Hachette have not done the best job of staying transparent, and their communication skills can be improved. Speculation is not a good reaction to negotiations, so Amazon and Hachette would be wise to release statements so that the press is not in the dark. </div>
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How do you think Amazon and Hachette should have handled this problem?</div>
Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-40290200356117587022014-05-18T20:19:00.000-04:002014-05-18T20:23:56.471-04:00GM Pays for Delayed Response<div>
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<a href="http://1.bp.blogspot.com/-YVUL7j0gP84/U3lO-x7EeeI/AAAAAAAAAJA/Gu9F83TiGdM/s1600/gm+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-YVUL7j0gP84/U3lO-x7EeeI/AAAAAAAAAJA/Gu9F83TiGdM/s1600/gm+logo.jpg" height="200" width="200" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 26.8799991607666px;">Earlier this year </span><span style="background-color: white; line-height: 26.8799991607666px;">GM recalled vehicles after problems were reported with the ignition switches in their cars, which would shut off while driving, disabling airbags, anti-lock brakes and power steering in some circumstances. The problem with their recall is that GM employees knew about the problem as early as 2001, but they did not report it to anyone or inform customers</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 26.8799991607666px;">Transportation Secretary </span><span style="-webkit-font-smoothing: antialiased; -webkit-tap-highlight-color: transparent; background-color: white; box-sizing: border-box; line-height: 26.8799991607666px;">Anthony </span><span style="background-color: white; line-height: 26.8799991607666px;">Foxx said in a statement, "</span><span style="background-color: white; line-height: 26.8799991607666px;">Safety is our top priority, and today’s announcement puts all manufacturers on notice that they will be held accountable if they fail to quickly report and address safety-related defects." He continued to share that the government will not tolerate tardiness in safety recalls, "</span><span style="background-color: white; color: #282828; line-height: 26.8799991607666px;">While we will continue to aggressively monitor GM’s efforts in this case, we also urge Congress to support our GROW AMERICA Act, which would increase the penalties we could levy in cases like this from $35 million to $300 million, sending an even stronger message that delays will not be tolerated.”</span></span></div>
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<span style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 26.8799991607666px;">Foxx wants all vehicle manufacturers to be more aware of their recall process, otherwise they could find themselves in a similar situation to GM. The </span></span></span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 26.8799991607666px;">United States Department of Transportation said GM’s fine was the highest civil penalty paid from a National Highway Traffic Safety Administration investigation of a recall.</span></div>
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<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 26.8799991607666px;">GM has been recovering since the recession in 2008 after filing for bankruptcy. As of right now the recall is not effecting sales, but it is too soon to tell what this will do to GM's reputation in the long-run. </span></div>
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Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-61589431265333987502014-05-10T15:57:00.001-04:002014-05-10T16:03:26.526-04:00Latest Edition of EsPResso is AvailableThe latest edition of EsPResso is available! From a peek at the new e-board members to PR crisis stories, the newest issue is packed with industry fun. Big thank you to everyone involved in the making of this great issue.
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<a href="http://issuu.com/prssa.marist/docs/final_april">Check Out the Issue Here!</a>Anonymoushttp://www.blogger.com/profile/08730710206764427193noreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-67871142000663869142014-05-07T11:56:00.002-04:002014-05-07T11:56:30.653-04:00#AmazonCart<!--[if gte mso 9]><xml>
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<span style="color: #262626;"><span style="font-family: Arial, Helvetica, sans-serif;">Launched on May 5, Twitter
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that allows customers to place products they see on Twitter directly into an
Amazon cart. </span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #262626;">Amazon made the announcement in a
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cart, without leaving Twitter."</span><span style="color: #262626;"><o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Arial, Helvetica, sans-serif;">It's pretty simple. Whenever a user sees a tweet containing an Amazon product, they can respond to
the tweet with the hashtag #AmazonCart and the product will be added to their
Amazon cart. Amazon will respond on Twitter and via email to confirm that the
item has been added.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #262626;">"We know that discovering
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relationship with Amazon,"</span><span style="color: #262626;">
</span><span style="color: #262626;">said Twitter spokesman Will Stickney in a statement.</span><span style="color: #262626;"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #262626;">This type of
in-stream purchasing is a really cool and new way to appeal to impulse buyers online. Many Twitter users follow a
significant number of online shopping accounts and a</span><span style="color: #262626;">s brands and influencers tweet their
products, shoppers will be able to instantly save them to their Amazon cart.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #262626;">T</span></span><span style="color: #262626; font-family: Arial, Helvetica, sans-serif;">he #AmazonCart feature is currently only available to users in the US.</span></div>
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<span style="color: #262626;"><span style="font-family: Arial, Helvetica, sans-serif;">As the video explains below, this means no more switching apps, remembering
passwords, or making note of interesting products seen on Twitter to purchase
later.</span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/iAm6pa9hPKA?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="color: #262626; font-family: Arial, Helvetica, sans-serif;">Do you think you will use #AmazonCart? Do you think that more retailers will team up with Twitter? Tell us what you think! </span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-91811409579102742372014-04-14T17:08:00.000-04:002014-04-14T17:08:47.039-04:00Marist College is "Happy" #redfoxpride<div style="text-align: left;">
<span style="color: #333333; line-height: 17px;"><span style="font-family: Arial, Helvetica, sans-serif;">Have you seen the 'Happy' trend that has been sweeping the nation?! </span></span></div>
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<span style="color: #333333; line-height: 17px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 17px;">Pharrell Williams, known as Pharrell, came out with a new track titled 'Happy' which was originally written for the G rated animated film, </span></span><i style="color: #333333; line-height: 17px;">Despicable Me 2</i><span style="color: #333333;"><span style="line-height: 17px;">.</span></span></span></div>
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<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="line-height: 17px;">In November of 2013, Pharrell decided that his song was so infectious from lyrics like "clap along if you feel like happiness is a truth," that he wanted to create a 24 hour long music video titled "24 Hours of Happy" which you can view </span><a href="http://24hoursofhappy.com/" style="line-height: 17px;">here.</a><span style="line-height: 17px;"> This music video features a huge cast such as Magic Johnson, Odd Future, Steve Carell and Jimmy Kimmel, dancing through the streets of Los Angles to his toe tapping hit. With the diverse cast and location of the video, Pharrell wanted "</span></span><span style="background-color: white;"><span style="color: #333333;"><span style="line-height: 17px;">to show that whoever, whenever and wherever you are, you can be happy."</span></span></span></span></div>
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<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 17px;">At first, one wonders how it can be done- making a 24-hour music video. The answer is filming over 400 dancing extras with a steadicam across eight miles of Los Angles over the course of 11 days. The song, just four minutes long, is repeated on a loop through the entirety of the video. A blogger pointed out that by the end, Pharrell has exhorted the viewer to "clap along" 8,640 times.</span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="background-color: white;"><span style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">His <a href="https://www.youtube.com/watch?v=ZbZSe6N_BXs">four minute cut </a>of the video instantly went viral when it debuted in November, and has since prompted people around the world to create similar dancing videos in their own cities and schools.</span></span></span><br />
<span style="background-color: white;"><span style="color: #222222; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><br /></span></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222;"><span style="line-height: 18px;">There have been many versions of Pharell's "Happy" video, but the one shot and edited this past week at Marist College in New York and Italy by Eric Croci, class of 2014, </span></span><span style="color: #222222; line-height: 18px;">has got to be my favorite. #redfoxpride</span></span><br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/KI2ZB38ECpU" width="480"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-70803670993487021572014-04-07T21:16:00.002-04:002014-04-07T21:16:43.043-04:00Taco Bell and McDonald's viral feud<span style="font-family: Arial, Helvetica, sans-serif;">Taco Bell's unleashing of their new breakfast menu was surrounded by much excitement. <a href="http://www.qsrweb.com/article/230689/Coffee-sales-a-pleasant-surprise-from-Taco-Bell-s-new-breakfast">According to Taco Bell'S CMO</a>, the company is happy with the feedback and is looking forward to expanding their breakfast menu even more. Currently, the three best-selling items on the breakfast menu are the A.M. Crunchwrap, the Waffle Taco, and the Cinabon Delights. Although this is interesting, what is getting the most attention is what many have deemed "The Breakfast Wars".</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Along with their fun marketing stunts created to launch the product line, Taco Bell decided to take a jab at one of their most well-known competitors, McDonald's. <a href="http://digiday.com/brands/latest-brand-brand-action-taco-bell-mcdonalds-breakfast-wars/">According to Digiday</a>, McDonald's accounts for 25% of the fast food breakfast market share and is the number one fast food brand. Therefore, it comes as no surprise that Taco Bell would run three commercials depicting people named Ronald McDonald enjoying their breakfast menu items. Here is the most popular Ronald McDonald Taco Bell Spot:</span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/PKAcOawiaNk?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">How did McDonald's respond you ask? By posting this picture on their Facebook:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<a href="http://3.bp.blogspot.com/-8nDLZtquLTA/U0NL3tfu9UI/AAAAAAAAAgk/39NcDFeUFhE/s1600/mcdonalds.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-8nDLZtquLTA/U0NL3tfu9UI/AAAAAAAAAgk/39NcDFeUFhE/s1600/mcdonalds.png" height="190" width="320" /></a></div>
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<span style="font-size: xx-small;">Picture via <a href="http://digiday.com/brands/latest-brand-brand-action-taco-bell-mcdonalds-breakfast-wars/">Digiday</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In addition to this picture, McDonald's is also offering free coffee during breakfast hours until April 13. No matter if you find this war immature or clever, there is no denying that it has brought success to both brands and is raising the word of mouth surrounding their breakfast menus.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5272741545092040894.post-90382389209108560982014-04-02T06:18:00.003-04:002014-04-02T06:18:49.868-04:00April Fools Pranks by Google<span style="font-family: Arial, Helvetica, sans-serif;">Every year, Google goes all out for April Fools Day.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">For this week's blog post, I've compiled all of Google's 2014 pranks to share with all of you!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Google Magic Hand:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Google introduced a new method of input for smartphones in Japan... Just use this magic hand and it does all the work! Check out this video!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/0u1zoaJYAmw?feature=player_embedded' frameborder='0'></iframe></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">From what I have gathered from the video, the nonexistent input device comes in right or left handed versions can replace your thumb, pinky, cat paw or back scratcher. </span><br />
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<a href="http://3.bp.blogspot.com/-PGvnfsOw6ZI/Uzs_r_EteKI/AAAAAAAAAaQ/z_zI6W8-wqc/s3200/fig-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://3.bp.blogspot.com/-PGvnfsOw6ZI/Uzs_r_EteKI/AAAAAAAAAaQ/z_zI6W8-wqc/s3200/fig-03.jpg" height="225" width="400" /></span></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.google.co.jp/ime/m9/">Here is the release</a> that Google put out on March 31, 2014 - yes, it is in Japanese! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>Google Maps Pokémon Challenge:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The Maps team at Google launched a <a href="http://google-latlong.blogspot.co.uk/2014/03/become-pokemon-master-with-google-maps.html">Pokémon Challenge</a> for IOS and Android users to become Poké Masters and 'catch em all' with the help of Google Maps. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"> When launching the Google Maps app, tap the "Search" option at the top of the screen and "Press Start" next to the blue Pokéball icon. From there, you can use the map feature to catch the Pok</span><span style="font-family: Arial, Helvetica, sans-serif;">émon</span><span style="font-family: Arial, Helvetica, sans-serif;"> by personally going to the location and adding them to your Pokédex... If that seems far too complicated, check out this video for a better explanation.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Arial, Helvetica, sans-serif;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="https://ytimg.googleusercontent.com/vi/4YMD6xELI_k/0.jpg" height="266" width="320"><param name="movie" value="https://youtube.googleapis.com/v/4YMD6xELI_k&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="https://youtube.googleapis.com/v/4YMD6xELI_k&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Google launched this Pokémon Challenge on their blog with a hilarious quote that said:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Arial, Helvetica, sans-serif;">We value employees who are risk-taking and detail oriented, have deep technical knowledge, and can navigate through tall grass to capture wild creatures. It turns out that these skills have a lot in common with another profession - that of the Pokémon Master. With that in mind, we've worked with Pokémon and Nintendo to develop a new training tool to help people hone their Pokémon-capturing abilities using Google Maps... Dozen of wild Pokémon have taken up residence on streets, amidst forests and atop mountains throughout Google Maps...</span> </blockquote>
<span style="font-family: Arial, Helvetica, sans-serif;">The two images below are examples of what the Goolge Maps feature looks like.</span><br />
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<a href="http://3.bp.blogspot.com/-pSHxjXYGzPc/UztCv7Z_LrI/AAAAAAAAAac/0mv3_ME2r4Q/s3200/Screen+Shot+2014-04-01+at+11.50.18+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-pSHxjXYGzPc/UztCv7Z_LrI/AAAAAAAAAac/0mv3_ME2r4Q/s3200/Screen+Shot+2014-04-01+at+11.50.18+PM.png" height="278" width="400" /></a><a href="http://2.bp.blogspot.com/-aFU176Fkkt4/UztC0pp_9ZI/AAAAAAAAAak/2XPsyQJ7MKM/s3200/Screen+Shot+2014-04-01+at+11.50.44+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aFU176Fkkt4/UztC0pp_9ZI/AAAAAAAAAak/2XPsyQJ7MKM/s3200/Screen+Shot+2014-04-01+at+11.50.44+PM.png" height="278" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Gmail Shelfie</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The email service Gmail was launched on April 1, 2004. So, to celebrate Gmail turning 10, Gmail launched the gmail shelfie on their official gmail blog, which stands for </span><a href="http://gmailblog.blogspot.co.uk/2014/03/introducing-gmail-shelfie.html" style="font-family: Arial, Helvetica, sans-serif;">SHareablesELFIE.</a><span style="font-family: Arial, Helvetica, sans-serif;"> Last year, the Oxford Dictionairies named 'selfie' the 2013 word of the year so Gmail decided to take this one step further.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<a href="http://3.bp.blogspot.com/-pI2qyFBqfO0/Uzvh-YVgOxI/AAAAAAAAAbE/Baj3unLLoDM/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-pI2qyFBqfO0/Uzvh-YVgOxI/AAAAAAAAAbE/Baj3unLLoDM/s1600/Capture.JPG" height="193" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Google claims that they are responsible for the selfie, saying that Gmail is "the pioneering platform for selfies" and explained how the trend began by saying:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Arial, Helvetica, sans-serif;">When custom themes launched back in 2012, we urged you to find "your perfect image and make Gmail your own." And you did. Many of you rushed to take photos of yourselves to upload as your Gmail Custom theme, which you started referring to as selfies.</span></blockquote>
<span style="font-family: Arial, Helvetica, sans-serif;">The Google team even included this very scientific graph to back up their claim:</span><br />
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<a href="http://1.bp.blogspot.com/-l4PMi7WkSxI/UztNOYKqJrI/AAAAAAAAAa0/rqH57VerHdM/s3200/Gmail2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-l4PMi7WkSxI/UztNOYKqJrI/AAAAAAAAAa0/rqH57VerHdM/s3200/Gmail2.png" height="236" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">What do you think of Google's 2014 Pranks? Are they better than last year? Tell us what you think!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
Unknownnoreply@blogger.com0