What was your favorite digital marketing moment of 2013?
"We always hear that sharing is a good thing. And thanks to technology, we can share our ideas, opinions, pictures and videos with our friends and other people. Most of the time, sharing is good. But if we aren’t thoughtful about how we share, we run the risk of hurting ourselves or someone else. Also, remember that the things you share with your friends can end up being shared with others. That’s why it’s important to think before you share."
What do you think? Do you think that Think Before You Share will be a helpful resource for teens?For young people, more than anyone else, digital media is all about sharing: Whether it’s their thoughts, photos, or their latest favorite videos, almost all of the devices and platforms that youths use are designed to make it easy for them to share things with their friends. In MediaSmarts’ research with young people, we have looked carefully at the habits and attitudes youth have toward sharing things online, as well as their worries, bad experiences, and strategies for avoiding problems and fixing things when they go wrong.One of the most interesting findings in recent research is that with the exception of online gaming, young people almost exclusively socialize online with people that they also know offline. That doesn’t mean that they’re not worried about their privacy: In fact, the youths we spoke to were very concerned about the things they posted online being seen by unintended audiences and acutely aware of the possibility that something meant for one friend might cause trouble if seen by another. They were also very conscious of the need to manage how they were portrayed in social media by other people, such as in revealing or embarrassing photos.